Kroger Now Offers Nolan Ryan’s All-Natural Texas Beef

Huntsville, TX, January 12, 2012 --(PR.com)-- Nolan Ryan Beef and Kroger are proud to announce that their long-standing partnership now includes exclusive sales of Nolan Ryan’s All-Natural Texas Beef at Kroger Southwest Division stores, which includes locations in Texas and Louisiana. Procuring the highest quality beef exclusively from Texas, the new Nolan Ryan Beef product is all USDA choice and helps to support local agriculture and ranchers.

“Working with Kroger for the past eight years, we appreciate the rich Texas history and legacy that is synonymous with the Kroger brand. That’s why we are proud to now supply Kroger with quality All-Natural Texas Beef that rivals any competitor,” said Nolan Ryan, spokesperson for Nolan Ryan Beef.

Nolan Ryan’s All-Natural Texas Beef comes from cattle born in the USA, then raised and processed in Texas. The company prides itself on following strict guidelines set by Nolan Ryan Beef to ensure utmost quality. In addition to USDA inspections, Nolan Ryan Beef’s cattle pass unique and strict protocol to guarantee tenderness utilizing state-of-the-art tenderness prediction technology pioneered by Nolan Ryan Beef. Only one out of five cattle meets the high standards to bear the Nolan Ryan name.

“Kroger is thrilled to offer our customers another superior product line through the expansion of our partnership with Nolan Ryan Beef. We find that many of our shoppers are looking for quality products that are also sourced locally. This product meets both of those needs and carries the highly regarded Nolan Ryan name,” said Bill Breetz, Kroger Southwest Division president.

Additionally, The Nolan Ryan Beef and Kroger partnership supports the growth and viability of local Texas ranchers by expanding the purchase of beef from additional ranchers statewide.

Kroger stores are now stocked with fresh varieties of Nolan Ryan beef cuts that include:

Boneless Ribeye Steak
Bone-In Ribeye Steak
Boneless Strip Steak
Bone-In Strip Steak
Chuck Roast
Chuck Steak
Flat Iron
Ground beef
Ground beef patties
Ground chuck
London Broil
Porterhouse Steaks
Shoulder Roast
Shoulder Steak
Sirloin Steak
T-Bones
Tenderloin Steaks
Top Round Roast
Top Round Steak
Tri Tip
Whole Tenderloin

About Nolan Ryan’s All-Natural Beef
Nolan Ryan’s All-Natural Beef, which markets Nolan Ryan’s Guaranteed Tender and Nolan Ryan’s Texas Beef lines, is an operation of Beefmaster Cattlemen and owned by baseball Hall of Famer and Texas rancher, Nolan Ryan and several of his ranching partners. The company is committed to providing the highest quality, tender and flavorful beef by coordinating the entire production process to meet strict specifications. Cattle in the program are raised in healthy, natural environments on grassland and with grains harvested by local farmers. Our products are minimally processed with no artificial ingredients. We make sure USDA, as a third-party auditor, reviews our practices to ensure quality. For more information, please visit www.nolanryanbeef.com or our Facebook Page.

About Kroger
The Kroger Southwest Division operates 208 stores, 198 pharmacies and 105 fuel centers in Texas and Louisiana and is part of one of the nation’s largest retail grocery chains serving customers in 31 states. For more than 125 years, Kroger has emphasized a customer-first approach to providing quality products, value pricing, outstanding service and an exceptional shopping experience. Headquartered in Cincinnati, Ohio, the supermarket retailer is dedicated to making a difference in the communities it serves by supporting hunger relief, education, women’s health and wellness, and diversity programs. Resulting from the retailer’s philanthropic commitment, Forbes lists Kroger as the most generous company in America. For more information about Kroger, please visit www.kroger.com.

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