Helms Mulliss & Wicker Unveils Branded Vehicle, Innovates Commuter Marketing

Charlotte, NC, May 10, 2007 --(PR.com)-- Helms Mulliss & Wicker announces the unveiling of the firm’s new delivery vehicle. It is believed to be the first law firm in the country to utilize the latest technology in vehicle branding.

Commuter marketing is a cost-effective way to reinforce the firm’s name in the marketplace. According to the Transportation Advertising Council, commuter marketing can generate between 50,000 to 70,000 impressions per day.

The Helms Mulliss & Wicker dispatch center coordinates an estimated 6,800 courier trips each year including deliveries between their offices locations in Charlotte, Raleigh and Wilmington.

The firm selected the Honda Element for its cargo space, safety, fuel economy and low emissions.

The end result is a highly functional delivery vehicle which tastefully places the Helms Mulliss & Wicker identity in front of commuters.

About Helms & Mulliss & Wicker:
The firm’s 130 lawyers in North Carolina focus on serving clients in three practice groups: litigation, finance and corporate. Within the practice groups are specialty sector including government relations, securities, mergers & acquisitions, employer services, private equity and others. The firm’s clients range from Fortune 100 companies and the nation’s largest financial institutions to high-growth, start-up companies. Representative clients include Bank of America, Premier, Inc., Harris Teeter, Blue Cross Blue Shield of North Carolina and the 2006 Stanley Cup Champion Carolina Hurricanes. Helms Mulliss & Wicker has offices in Charlotte, Raleigh and Wilmington, N.C. For additional information, visit http://www.hmw.com.

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