Relios Offers Best Practices for Jewelry Retailers

Albuquerque, NM, May 11, 2007 --(PR.com)-- Relios Inc., designer and manufacturer of contemporary sterling silver and genuine gemstone jewelry designs, is now providing “Best Practice” information for their jewelry retailers. The guide they are offering is based on experience gained through the operation of their retail store in the Dallas/Fort Worth area at the Gaylord Texan Resort and Convention Center, open since April 2004.

Since that time, Relios has utilized this location as a test laboratory to investigate sales strategies, introduce collection concepts, and put to rest myths about return on investment in retail environments. Below are the results of their analysis.

• Keeping the collection complete is crucial, and can be accomplished by continually maintaining regular stock levels. Complete collections make a substantial in-case statement and present a great opportunity for straightforward up-sells. They have found that offering customer’s a complete collection satisfies the customer’s needs as well as the stores sales goals.

• Automatic reordering makes it easy to keep popular items in stock, and ensure that dollars are allocated for best-selling items, rather than on unproven product. If a product proves to be a hit with customers, you can be assured that you have the budget allocated to keep it in stock.

• Weekly reporting is necessary to determine the top-selling items. To maintain the “collection concept”, it’s important to ensure that the best-selling items are ordered in larger quantities, and adjacent products can be selected to up-sell appropriately.

• Hiring fun and energetic sales people leads to more involved customers and, ultimately, increased sales. “Our sales staff is well trained on our product and always insists that the customer try on the piece of jewelry,” says gallery manager Brandon Firkins. “Once they touch it, they have to have it.” Creating an interactive and enjoyable experience creates positive feelings about the product being sold.

• Monthly promotions drive sales. “We regularly display posters featuring our monthly promotions,” says Brandon. “We have a great response from people passing by – they can’t help but take a closer look!” Birthstone charts are placed near items with birthstone options, and makes it easy for the customer to understand what each stone means, as well as presents gift ideas.

• Retailers should know what category does best for them, and merchandise to emphasize it. “For us, earrings definitely are a best-seller,” says Brandon. “We know that people buying gifts aren’t likely to pick out a ring, because they probably don’t know what ring size their recipient wears. Earrings have proven to be a great gift option, and our customers love them.” In this case, the retailer should present earrings prominently and group them accordingly within each collection.

Relios Inc. designs and manufactures over 100 new items per season in Albuquerque, New Mexico, USA. Their moderate to upper price point jewelry can be found online at http://www.relioswholesale.com. Jewelry by Relios is made from sterling silver and genuine gemstones, right here in the USA.

For more information, please contact Stephanie Harris at (505) 345-5304 ext. 203

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