90octane Hires Mary Harpin, Trevor Nelson, Jake Lanier and Dale Walker

Denver, CO, January 25, 2012 --(PR.com)-- Conversion-driven marketing agency 90octane has hired three new staff members to its account management team and one to its storytelling department.

Mary Harpin joins the staff as a storyteller with vast experience in marketing communications. She will create content for online marketing programs and support the agency's own marketing and PR initiatives. For four years she was writer/proprietor at CAVU Creative in Minneapolis, Minn. and wrote direct response copy for healthcare, public television and the arts, among other industries. Prior to that, she created marketing materials for medical device products as marketing communications specialist at Zimmer Spine, also in Minneapolis, and was a communications consultant/instructor at the Minnesota Literary Council. Harpin received her B.F.A. in English Literature from Hanover College and her M.F.A. in creative writing from Hamline University.

90octane's new account manager Trevor Nelson received his B.S. in Business Administration and a concentration in Marketing from Colorado State University before working as the director of marketing strategy for High Peak Marketing in Fort Collins, Colo, and as digital marketing consultant for GrowthWeaver in Loveland, Colo. At GrowthWeaver, Nelson managed comprehensive digital marketing programs for over 30 accounts from small businesses to national brands, measuring and optimizing results using a variety of analytics tools. Nelson will be responsible for the strategy, development and execution of interactive marketing programs.

The agency has also hired Jake Lanier and Dale Walker to its account management team. Both will serve as account coordinators and will assist in the execution of search engine optimization (SEO), pay-per-click (PPC) advertising, social media, lead generation and lead nurturing programs.

Jake Lanier comes to 90octane following a career as a fund analyst at Brown Brothers Harriman (formerly Oppenheimer Funds), where he developed analytical and management skills in the competitive financial industry. He is a graduate of the University of Colorado at Boulder with a B.S. in Business Administration and a concentration in Finance.

Dale Walker joins 90octane after gaining sales, customer service and marketing experience through positions at REI, The National Association of Child Care Resource and Referral Agencies and Tula Event Productions. Walker, a member of the National Scholars Honor Society, graduated from Colorado State University with a B.S. in Business Administration and a concentration in Marketing with a minor in Economics.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. www.90octane.com

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