Morse to Deliver Keynote Speech to Non-Profit Leaders on Generational Trends and Electronic Media Usage
Dr. John Morse, president of media research firm Byron Media will be the featured speaker at a meeting of nonprofit leaders in Chicago on May 16, 2007. The annual event, which is sponsored by Chicago's North Park University, will host over 400 attendees at this year's symposium whose theme is "Generations & Demographics: Strategies for Addressing Change."
New York, NY, May 12, 2007 --(PR.com)-- Dr. John Morse, president of media research firm Byron Media will be the featured speaker at a meeting of nonprofit leaders in Chicago, IL. The annual event, which is sponsored by Chicago's North Park University, will be held on May 16, 2007 at the university's Axelson Center for Nonprofit Management.
The theme of this year's symposium is "Generations & Demographics: Strategies for Addressing Change." Over 400 attendees are expected to hear leading researchers, scholars and practitioners share and explore critical questions and strategic options in today's nonprofit landscape. Shifting generations, changing demographics, greater diversity and a broad array of new social issues will be on the agenda.
Notable attendees at this year's conference include Terry Mazzany, CEO of the Chicago Community Trust, the fourth largest organization of its kind in the United States with assets approaching $1.5 billion; Peter Brinckerhoff, internationally renowned trainer, author and consultant to not-for-profit organizations; and Jimmie R. Alford, CFRE, head of the Alford Group and widely recognized as one of the most influential people in the the nonprofit sector.
During the past 25 years, Dr. Morse has been a major contributor to both the private and nonprofit sectors. He has served over 50 corporate and nonprofit clients in research and planning development support. He specializes in issues related to established and emerging electronic media. This includes generational trends, usage forecasting, and lifestyle segmentation. He has been a featured speaker at many industry events, including those held by the Dowden Center for New Media Studies at the University of Georgia, Cable Advertising Bureau, Maryknoll, U.S. Catholic Conference, and the National Interfaith Cable Coalition.
When Dr. Morse founded Byron Media, Inc., a unique approach to combining custom and syndicated research services was created. Both private and nonprofit organizations need research platforms to support effective development, planning and marketing. Byron Media has helped organizations envision and re-envision themselves through focus groups, surveys, and online studies as well as tapping into syndicated studies that can answer many critical questions.
Dr. Morse's clients include Comcast, DirecTV, NBC, LIME Media, Ovation Arts Network, Trinity Episcopal Church of New York City, the SEVA Foundation, the YES Network, and Current TV. He received his B.A. from Occidental College in Los Angeles, M.P.A. from Cornell University, and a Ph. D. from New York University. Dr. Morse had an extensive academic career at both the State University of New York (Empire State College, SUNY) and the City University of New York (Brooklyn College, CUNY) before focusing on media research consulting.
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The theme of this year's symposium is "Generations & Demographics: Strategies for Addressing Change." Over 400 attendees are expected to hear leading researchers, scholars and practitioners share and explore critical questions and strategic options in today's nonprofit landscape. Shifting generations, changing demographics, greater diversity and a broad array of new social issues will be on the agenda.
Notable attendees at this year's conference include Terry Mazzany, CEO of the Chicago Community Trust, the fourth largest organization of its kind in the United States with assets approaching $1.5 billion; Peter Brinckerhoff, internationally renowned trainer, author and consultant to not-for-profit organizations; and Jimmie R. Alford, CFRE, head of the Alford Group and widely recognized as one of the most influential people in the the nonprofit sector.
During the past 25 years, Dr. Morse has been a major contributor to both the private and nonprofit sectors. He has served over 50 corporate and nonprofit clients in research and planning development support. He specializes in issues related to established and emerging electronic media. This includes generational trends, usage forecasting, and lifestyle segmentation. He has been a featured speaker at many industry events, including those held by the Dowden Center for New Media Studies at the University of Georgia, Cable Advertising Bureau, Maryknoll, U.S. Catholic Conference, and the National Interfaith Cable Coalition.
When Dr. Morse founded Byron Media, Inc., a unique approach to combining custom and syndicated research services was created. Both private and nonprofit organizations need research platforms to support effective development, planning and marketing. Byron Media has helped organizations envision and re-envision themselves through focus groups, surveys, and online studies as well as tapping into syndicated studies that can answer many critical questions.
Dr. Morse's clients include Comcast, DirecTV, NBC, LIME Media, Ovation Arts Network, Trinity Episcopal Church of New York City, the SEVA Foundation, the YES Network, and Current TV. He received his B.A. from Occidental College in Los Angeles, M.P.A. from Cornell University, and a Ph. D. from New York University. Dr. Morse had an extensive academic career at both the State University of New York (Empire State College, SUNY) and the City University of New York (Brooklyn College, CUNY) before focusing on media research consulting.
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Byron Media
Allan Goldstein
845-359-0615
www.byronmedia.com
Allan Goldstein
845-359-0615
www.byronmedia.com
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