Sunsafe Rx®: the Pill That Protects Your Skin from the Sun

Santa Monica, CA, January 27, 2012 --(PR.com)-- After years of research and development, Napa Valley Bioscience enthusiastically announces the official launch of Sunsafe Rx®. Sunsafe Rx® is a natural, premium nutritional supplement designed with specific ingredients that have each been clinically shown to help your skin defend against the damaging effects of both UVA and UVB rays from the sun. Sunsafe Rx® is healthy, made of natural ingredients from foods and plants, and manufactured in the United States. It is now available at www.SunsafeRx.com.

Clinical research shows that the specific antioxidants in Sunsafe Rx® safely and effectively:

- Help your skin naturally defend against sun damage
- Prevent skin aging and wrinkles
- Support the overall health of your skin and eyes

“We are extremely excited to finally be able to offer Sunsafe Rx® to the general public,” says David Murphey, Founder and President of Napa Valley Bioscience. “Years of effort by a diverse group of people went into the production of Sunsafe Rx®, and it feels wonderful to be involved in the creation of an innovative product with such remarkable health benefits. Sunsafe Rx® will aid not only those with frequent or extensive sun exposure, but also individuals who are extremely sensitive to sunlight, and in fact anyone seeking healthy options in the maintenance of youthful-looking skin.”

The science behind Sunsafe Rx® is a precise blend of powerful antioxidants, which decades of research and numerous clinical studies have proven each demonstrate a photo-protective effect for skin. Together, the proprietary formulation of these specific antioxidants is called Antioxidine®.

Swapneel K. Shah, M.D., a Beverly Hills-based physician and board-certified anesthesiologist at St. John’s Health Center in Santa Monica, who played a consultative role in the creation of Sunsafe Rx®, declares: “The scientific research used to develop Sunsafe Rx® is comprehensive, and the clinical results for each ingredient in Proprietary Antioxidine® Complex confirm its safety and efficacy in the photo-protection of human skin.”

Sunsafe Rx®, with Antioxidine®, prevents skin aging by preserving collagen and elastin and inhibiting the formation of fine lines, wrinkles, and sun spots. Furthermore, this natural blend of synergistic antioxidants also supports the overall health of skin and has a protective effect for eyes.

Sunsafe Rx® is designed for women and men of all skin types and is easy to use. To benefit from Sunsafe Rx®, simply take 1 capsule per day, 60 minutes before sun exposure. For optimal results, take 1 capsule every day - even on days without sun exposure. Maximum effectiveness is reached after several weeks of daily use.

Sunsafe Rx® can be used while jogging, biking, skiing, surfing, gardening, shopping, driving, or during any other activity involving sun exposure. You can also use Sunsafe Rx® daily as a supplement for healthy skin and eyes—with or without sun exposure.

For further information, including common questions and answers about Sunsafe Rx® or to purchase, please visit:
www.SunsafeRx.com

For media inquiries, please contact:
Melrose PR – Kelley Coughlan
Kelley@melrosepr.com
(310) 570-9970

About Napa Valley Bioscience

Napa Valley Bioscience is an American research-driven nutraceutical company headquartered in Santa Monica, California. A number of novel nutraceuticals are currently in development at Napa Valley Bioscience. Just like the paradigm-shifting Sunsafe Rx®, these innovative products are being pursued to serve currently unmet market needs and are specifically formulated for the maintenance of a healthy life.

Napa Valley Bioscience is committed to producing only the highest-quality nutraceuticals, made of ingredients from natural sources that have been tested to ensure purity. All products have been proven safe and efficacious and are produced according to current Good Manufacturing Practices (cGMP).

Sunsafe Rx® and Antioxidine® are both registered trademarks of Napa Valley Bioscience.

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