The Maritime Aquarium at Norwalk Tapped TFI Envision to Create the “FINtastic RefurbFISHment” Promotional Materials

Norwalk, CT, January 26, 2012 --(PR.com)-- In 1996, when the Maritime Center changed its name to the Maritime Aquarium at Norwalk, they tapped TFI Envision to develop their new branding. Since then, the Maritime Aquarium has continued to tap TFI Envision to develop promotional materials, annual reports and special event materials.

On Saturday, February 18th, The Maritime Aquarium at Norwalk will unveil its “FINtastic RefurbFISHment,” a $4 million makeover with 21 dynamic new exhibits – including 27 new species of animals – and an improved visitor experience. The changes will be noticeable immediately, with the Aquarium’s large main hall re-envisioned with an interactive introduction to Long Island Sound and an orientation to exploring the Aquarium. This space, renamed Newman’s Own Hall, still features the harbor seals (in a “refurbFISHed” exhibit) but also now a 36-by12-foot map of Long Island Sound – an image about the size of a school bus – with interactive quizzes about the Sound’s marine animals and habitats.

The Maritime Aquarium at Norwalk tapped TFI Envision to create the “FINtastic RefurbFISHment” Save the Date Postcard and Invitation to a special evening event - by invitation only - for the official dedication of Newman’s Own Hall on February 27, 2012. The evening will feature a very special performance by James Naughton and Kelli O’Hara.

TFI Envision combined iconic images and simple typography to create the playful theme that carries thru the promotional pieces, including an oversized full color postcard and an invitation that came in a shimmering sea foam green envelope.

Since 1975, TFI Envision, based in Norwalk, CT, has specialized in branding, packaging, promotion, digital and corporate communications.

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