GiiResearch.com: Developments in Competitive Small Business Credit Card Marketplace
High net worth households are more likely to be business owners.
Hartford, CT, January 28, 2012 --(PR.com)-- Leading market research provider Global Information Inc. (GII) is pleased to announce a new report, "Small Business Credit Cards 2011: Maturing Card Families Ready for Growth."
Although small business appetite for borrowing remains muted in the wake of the recession, a recovery in business card spending has begun.
In this market, business credit card issuers are investing strongly in enhanced card families as they position themselves for a strengthening recovery. As credit performance slowly improves and issuers return to thoughts of account origination, small business card products are becoming more competitive.
The rapid evolution of card products is raising the bar for any firm wishing to compete in this space. The Small Business Credit Cards 2011: Maturing Card Families Ready for Growth report is part of Mercator's ongoing annual coverage to this topic.
Highlights of the report include:
The reasons small businesses' appetite for borrowing remains muted.
The ways small businesses are filling the gap for credit.
Which financial tools are experiencing rapid development and the levels where development is taking place.
The investments leading issuers are making in their small business card product families.
"More than brand equity is being built by major issuers and stakeholders; they are offering an expanding array of small business products accommodating credit, debit, and charge; cashback and travel/flex points rewards; as well as financial terms. Complex, corporate-strength financial reporting and spending management tools once pitched as one-size-fits-all solutions are now being right-sized for small businesses and branded. Issuers are developing their proprietary product brands to help convey the feature combinations to prospects and to simplify the offer," comments Ken Paterson, VP for Research Operations at Mercator Advisory Group and the primary author of the report.
This report contains 26 pages and 11 exhibits.
Companies mentioned in this report include: American Express, Capital One, Chase, Discover, First Data, MasterCard, TSYS, US Bank. Visa, and Wells Fargo.
For further details on this report, visit: http://www.giiresearch.com/report/mag228179-small-business-credit-cards-2011-maturing-card.html
Browse Banking market research reports: http://www.giiresearch.com/banking_report.shtml
About Global Information Inc.
Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.
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Although small business appetite for borrowing remains muted in the wake of the recession, a recovery in business card spending has begun.
In this market, business credit card issuers are investing strongly in enhanced card families as they position themselves for a strengthening recovery. As credit performance slowly improves and issuers return to thoughts of account origination, small business card products are becoming more competitive.
The rapid evolution of card products is raising the bar for any firm wishing to compete in this space. The Small Business Credit Cards 2011: Maturing Card Families Ready for Growth report is part of Mercator's ongoing annual coverage to this topic.
Highlights of the report include:
The reasons small businesses' appetite for borrowing remains muted.
The ways small businesses are filling the gap for credit.
Which financial tools are experiencing rapid development and the levels where development is taking place.
The investments leading issuers are making in their small business card product families.
"More than brand equity is being built by major issuers and stakeholders; they are offering an expanding array of small business products accommodating credit, debit, and charge; cashback and travel/flex points rewards; as well as financial terms. Complex, corporate-strength financial reporting and spending management tools once pitched as one-size-fits-all solutions are now being right-sized for small businesses and branded. Issuers are developing their proprietary product brands to help convey the feature combinations to prospects and to simplify the offer," comments Ken Paterson, VP for Research Operations at Mercator Advisory Group and the primary author of the report.
This report contains 26 pages and 11 exhibits.
Companies mentioned in this report include: American Express, Capital One, Chase, Discover, First Data, MasterCard, TSYS, US Bank. Visa, and Wells Fargo.
For further details on this report, visit: http://www.giiresearch.com/report/mag228179-small-business-credit-cards-2011-maturing-card.html
Browse Banking market research reports: http://www.giiresearch.com/banking_report.shtml
About Global Information Inc.
Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.
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Global Information Inc.
Yuko Ueki
860-674-8796
http://www.GiiResearch.com
Yuko Ueki
860-674-8796
http://www.GiiResearch.com
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