InsightsNow, Inc. Releases BehaviorLens
New brand leads companies to bold innovation. BehaviorLens (Win the Moment. Win the Market) by InsightsNow, Inc. is the only end-to-end approach that delivers repeatable, breakthrough innovation performance.
Corvallis, OR, January 31, 2012 --(PR.com)-- BehaviorLens™ (Win the Moment. Win the Market) by InsightsNow, Inc. is the only end-to-end approach that delivers repeatable, breakthrough innovation performance.
“Innovation is broken,” said Dave Lundahl, President of InsightsNow. “Today’s innovation machinery is optimized for incremental, risk-adverse initiatives – which fail to achieve bold innovation.”
Lundahl continued, “At the front-end, companies operate in a fog. There are no robust decision metrics for choosing one opportunity over another. Even if game-changing ideas are uncovered, traditional research approaches cannot explain whether those ideas deliver against the original market insight.”
Strategic partner, Joel Rubinson, President of Rubinson Partners, Inc. commented, “It is for this very reason that I partnered with InsightsNow to create BehaviorLens. Together we’ve developed a solution to fix the broken innovation process that any behavioral economist would love. Instead of marginally incremental line extensions, marketers can now be led by consumer behavior to create bigger and bolder product ideas.”
BehaviorLens is designed to address these flaws of traditional innovation approaches – helping companies achieve breakthrough performance. It gets it right up front by uncovering innovation opportunities that are based on consumer behavior within the moment. BehaviorLens then tests those opportunities in ways that align to how the ideas were created in the first place. This is done through a series of behaviorally focused research products that fit seamlessly into a company’s innovation process. By targeting the moments to win, companies can win the market with bold new products.
To learn more about BehaviorLens, go to www.BehaviorLens.com.
About InsightsNow, Inc.
InsightsNow helps consumer packaged goods companies develop better products. What makes us different from other research companies? We tackle our clients’ unique and difficult challenges – giving them better insights to help them make better market decisions. To do this, we house a team of brilliant consultants, researchers and software developers to ensure our proprietary technology is above par and that InsightsNow is on the forefront of leading research approaches.
InsightsNow was founded in 2003 by David Lundahl, Ph.D. Our dedication to innovation and growth has resulted in a 95% recommendation rate and five-time acknowledgement by the Portland Business Journal as one of Oregon’s fastest growing private research companies. Learn more about our broad portfolio of custom research offerings, www.InsightsNow.com, or check out our behavior-driven research products, www.BehaviorLens.com.
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“Innovation is broken,” said Dave Lundahl, President of InsightsNow. “Today’s innovation machinery is optimized for incremental, risk-adverse initiatives – which fail to achieve bold innovation.”
Lundahl continued, “At the front-end, companies operate in a fog. There are no robust decision metrics for choosing one opportunity over another. Even if game-changing ideas are uncovered, traditional research approaches cannot explain whether those ideas deliver against the original market insight.”
Strategic partner, Joel Rubinson, President of Rubinson Partners, Inc. commented, “It is for this very reason that I partnered with InsightsNow to create BehaviorLens. Together we’ve developed a solution to fix the broken innovation process that any behavioral economist would love. Instead of marginally incremental line extensions, marketers can now be led by consumer behavior to create bigger and bolder product ideas.”
BehaviorLens is designed to address these flaws of traditional innovation approaches – helping companies achieve breakthrough performance. It gets it right up front by uncovering innovation opportunities that are based on consumer behavior within the moment. BehaviorLens then tests those opportunities in ways that align to how the ideas were created in the first place. This is done through a series of behaviorally focused research products that fit seamlessly into a company’s innovation process. By targeting the moments to win, companies can win the market with bold new products.
To learn more about BehaviorLens, go to www.BehaviorLens.com.
About InsightsNow, Inc.
InsightsNow helps consumer packaged goods companies develop better products. What makes us different from other research companies? We tackle our clients’ unique and difficult challenges – giving them better insights to help them make better market decisions. To do this, we house a team of brilliant consultants, researchers and software developers to ensure our proprietary technology is above par and that InsightsNow is on the forefront of leading research approaches.
InsightsNow was founded in 2003 by David Lundahl, Ph.D. Our dedication to innovation and growth has resulted in a 95% recommendation rate and five-time acknowledgement by the Portland Business Journal as one of Oregon’s fastest growing private research companies. Learn more about our broad portfolio of custom research offerings, www.InsightsNow.com, or check out our behavior-driven research products, www.BehaviorLens.com.
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Contact
InsightsNow, Inc.
Amanda Anderson
541-757-1404 ext.273
www.insightsnow.com
www.behaviorlens.com
Amanda Anderson
541-757-1404 ext.273
www.insightsnow.com
www.behaviorlens.com
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