New Healthcare Agency Targets Growing Trend of “E-Patients” to Support Doctors

Raleigh, NC, January 30, 2012 --(PR.com)-- Local medical marketing specialist, Amanda Kanaan, announces the start of WhiteCoat Designs – a specialty agency targeting “e-patients” through social media management, website design and marketing solutions for private practices and healthcare organizations in the Triangle area.

With 81 percent of internet users, or 61 percent of all adults, searching online for health information*, the time is now for doctors to take advantage of a growing number of “e-patients” - a term describing a new generation of internet-savvy patients eagerly participating in their health care through various online avenues. *Source: Pew Internet Research, 2010

“After all my experience providing marketing support to private practices, I’ve found that nothing is more cost-effective, time-efficient or powerful in terms of attracting new patients as having an affective online presence. From the look and functionality of a practice’s website to their social media interaction and overall marketing strategy, I am thrilled to finally offer doctors a way to market their practices smarter, not harder,” says Kanaan.

Kanaan, a journalism major, began her career as a medical writer for a monthly magazine where she authored her own health care column. After subsequently spending several years honing her skills at a marketing/p.r. firm, she combined her passion for healthcare with experience in marketing to work with private practices as a marketing director. Since serving as a freelance medical marketing consultant for many years, Kanaan has now started an agency catering to the marketing needs of physicians and healthcare organizations.

For more information about WhiteCoat Designs visit www.whitecoat-designs.com or contact Amanda Kanaan at amanda@whitecoat-designs.com or call 919-714-9885.

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