Jay Roberts Jewelers Announces the Launch of Its Chamilia Jewelry Online Store

Marlton, NJ, January 31, 2012 --(PR.com)-- Chamilia promotes the tag line "Your Life. Your Style," encouraging its customers to be creative, adventurous and to express themselves, their mood and lifestyle through their jewelry. By introducing Chamilia Jay Roberts Jewelers is leading the trend this spring for personalized jewelry with beads and charms.

The Chamilia jewelry collection is now available to buy online at www.jayrobertsjewelerschamilia.com and includes high quality Chamilia beads made of 14ct gold and sterling silver. The collection features a wide range of fun and fashionable designs including crown wearing frogs, Mother's Day beads, Disney beads, and Italian Murano glass beads, and more.

With more than 500 bead designs and a variety of chains, clasps and spacers, Chamilia offers customers bracelets and necklaces that can be endlessly mixed, matched and personalized to commemorate an event, occasion, relationship or friendship. The breadth and depth of designs and creative possibilities gives the customer an ever-changing feast of design options so they can customize their jewelery in whatever style they desire.

Chamilia jewellery is made with high quality 14ct gold, sterling silver and Italian Murano glass beads offering more than 500 bead designs including; exclusive Disney beads and charms as well as new beads that are released through the year giving customers the freedom to express themselves with unique jewelry designs.

Chamilia was founded in New York by Killian Rieder and Jeff Julkowski in 2002. Killian Rieder had previously designed for Ralph Lauren Polo and wanted to allow women to customize their jewelry to a mood, moment or memory, in the same way a chameleon changes to fit into its own environment. Using the concept of traditional charm jewelry as a starting point, Killian created a contemporary twist on charm jewelry and Chamilia was born. In its short history, Chamilia jewelry has become one of the fastest growing personalized jewelry collections in the US.

About Jay Roberts Jewelers
Jay Roberts Jewelers, Southern New Jersey’s number one Jeweler, operates JayRobertsJewlersChamilia.com and has a retail website at www.JayRobertsJewelers.com featuring a wide range of fine Swiss watches and top designer jewelry including bracelets, necklaces and a huge choice of diamond rings, necklaces, earrings and loose diamonds, Jay Roberts Jewelers also has a stunning selection of gifts for all occasions.

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