Brady & Bell Acquisitions' Scam Prevention Program Enhances Pre-Sale Value

Atlanta, GA, February 03, 2012 --(PR.com)-- Brady & Bell Acquisition Ltd. mission is ensuring each client receives the maximum value for their business at the closing table. To prepare their clients for this end goal, Brady & Bell Acquisition Ltd. deploys an array of resources. The Company uses industry research to ensure their clients are the right fit for current buyer interest. Brady & Bell Acquisition educate prospective clients about their process. It tailors each client’s team of Mergers & Acquisitions professionals – from senior valuation experts and knowledgeable research analysts to experienced deal makers – to best meet the exit planning needs of each individual client firm.

During their partnership with each client, Brady & Bell Acquisition Ltd. assesses all aspects of the firm’s operations. Increasingly, they discovered that many of their Main Street clients were exposed to potentially devastating internet scam attacks. In response they developed Brady & Bell Acquisition Ltd. Scam Prevention Program. They are now including a Reputation Management Risk Assessment in each client’s Comprehensive Business Assessment. This examination designates the client’s online presence as a strength or a weakness for the business and makes basic recommendations for improvements.

Many clients have not considered this vulnerability, though it is predicted to be one of the greatest threats to businesses during this decade. A typical scenario that results in a scam begins with a personal or business antagonist. Many companies believe it cannot happen to them because: their clients are happy; their employees are happy; they are a legitimate business; the law would protect them from unfounded defamation. The truth is tremendous harm can be done to the uninitiated by one person – a competitor, a disgruntled employee, someone who did not like a sales call and didn’t move forward with your firm – with a computer and an email address. They launch a negative attack with one or two comments using the right websites and anyone who searches for you online will see it. The key to all reputation management is prevention. After the attack is launched, it can cost a business owner tens of thousands of dollars to combat. Months of frustration ensues as the business owner watches revenue decline while waiting for search engines to respond to the defensive measures deployed by reputation management efforts.

The real scam occurs when an antagonist posts something on a website that offers to remove high-visibility defamatory posts after conducting an “investigation.” To conduct this investigation the website requires a hefty fee, up to $600,000 in some cases, and an ongoing maintenance fee. Faced with losing more revenue to the baseless claims made in the highly visible website posting, the business owner agrees to the fee, which is tantamount to extortion.

Many have seen it happen. Business owners must be aware of this threat and take action immediately to protect their business. They have developed Brady & Bell Acquisition Ltd. Group Scam Prevention Program to ensure all of their clients understand their risks. Because this is an emerging and rapidly growing industry, business owners also need assistance finding the right experts to assist them in the prevention or correction of reputation management issues. Brady & Bell Acquisition Ltd. has partnered with industry leaders to eliminate the trial and error process of evaluating vendors in this area of specialized expertise.

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