Charlotte Internet Marketing Company Shares Criteria for Successful Internet Marketing Campaigns

Charlotte, NC, February 08, 2012 --(PR.com)-- The Idea People work with many businesses each week helping them to strengthen product and service messaging, focus on prevailing features and benefits, create designs that separate them from competitors, and helping them focus on keyword strings that increase website organic rankings. At the center of everything is a trusted set of criteria and questions that should be applied to every aspect of Internet marketing and traditional marketing campaigns.

Internet Marketing & Traditional Marketing Criteria
1. Describe your company in 160 characters or less without including industry slang or terms. The 160 characters directly relate to the length of your Meta Site Description and should be direct without confusion and needless jargon;
2. Describe your company’s major features and benefits offered to your customer base. Focus on what is in it for the customer;
3. Which keyword strings are your company’s best sources for customers finding your products or services? A keyword string is a long-tail keyword that is longer than three keywords;
4. What differentiates your brand from competitors? Is it customer service, company longevity, depth of products and services, unique patents or solutions?
5. What value do you bring to your customers?;
6. What pain points or problems does your company solve for your customers?
7. What makes new customers purchase your product or service the very first time?
8. And what keeps customers coming back;
9. Where is your company’s best resource for growth and moving forward?

Knowing “your company story” is key when marketing on the Internet or marketing in the offline world. Customers absorb information and process what you give them to form opinions and create purchasing decisions. Marketing properly should focus more on “how a company tells what they do” versus “what a company says.”

Customers will be from companies that they like, trust and know. So marketing language needs to be appropriately crafted and written to help form relationships, solve customer pains and problems, create positive purchasing decision, and offer customers incentives to purchase.

The Idea People help each client tell a well-rounded, targeted business story with appropriate features and benefits focused on the client.

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