Business Card 2.0 Launched

Minneapolis, MN, May 15, 2007 --(PR.com)-- The business card has been an essential element of making connections for more than 400 years, but it’s about to get a contemporary facelift. A small technology company from the Midwest has created a product that allows people to freely promote themselves on the internet by creating, passing, and collecting internet-searchable digital business cards. Located at Lyro.com, the site has been quickly gaining buzz.

An estimated 66 million professionals in the United States and more than 130 million professionals worldwide use business cards. However, even in today’s fast paced digital world, there have been no clear ways to make the business card internet friendly. Lyro has set out to change that.

Lyro serves everyone from the solo entrepreneur to the engineer, doctor, lawyer, plumber, sales person, and web developer. “The one common denominator of Lyro is our endless desire to get other people to find out more about you and connect with you one-on-one,” said founder Lief Larson. “As part of our commitment to our users, we are continuously pushing ourselves to find ways to cut through the digital noise and attract attention on your behalf.”

“With Lyro, I’ve been able to get basic information about me out on the Web faster and easier than ever before. People can find me and make direct contact with me without the hassle of going through layers of their network or relying on information from second and third hand sources. Yet, my email address can remain as secure as I choose to make it,” said Lyro user Chris Toal, an executive at Amplfon USA, makers of Miracle-Ear®.

One of the truly novel features of Lyro is control. The internet is saturated with publicly available data on just about everybody, but little if any of this information is manageable at the individual level. Lyro acts as a trusted resource for information that was created and published by the user.

Larson said the Lyro website is intended to be more than just a marketing tool. He also envisions it as a means to bring accessibility and personalization to business on the web. “Business is not about products and services but rather is about people; some time ago doing business on the web become very impersonal. Lyro helps you to find real people.”

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