Indra Public Relations Takes "Dunk Your Kicks" National with The Max Cure Foundation

Tenafly, NJ, February 11, 2012 --(PR.com)-- The Max Cure Foundation for pediatric cancer causes presents “Dunk Your Kicks” for pediatric cancer causes which provides a meaningful fundraising opportunity for everyone while teaching kids philanthropy through the art of giving back by “dunking” their old “kicks” into recycling bins and taking steps to finding a cure for pediatric cancer. These kicks are then recycled and sent to impoverished countries for reuse. David Plotkin, Co-Founder & Chairman of The Max Cure Foundation along with Trent Tucker, former NY Knicks and World Champion Chicago Bulls, will count the sneakers that have been collected at Sicomac and Smith Elementary Schools and will visit with Edith A. Bogert, Mackay and Maugham Elementary Schools who are also participating in this nationwide campaign. Trent will sign autographs, take photographs and speak to the students about the importance of giving back. Proceeds from this event will help both The Max Cure Foundation for pediatric cancer causes and those in impoverished countries who will benefit from these recycled sneakers.

The Max Cure Foundation, the All 4 Kids Foundation and Paul Carrozza, the “Dunk Your Kicks” Ambassador, have teamed up with Unity, an education resources company, Rentacrate, a reusable plastic crate and moving equipment rental company in the United States and Green Sneakers, an environmentally friendly national company whose simple and effective programs for reusable “kicks” benefit local charities and impoverished countries. Soon to be launching in Manhattan, Long Island, Buffalo, Connecticut, Florida, Maryland, Nashville, Minnesota, Las Vegas and San Francisco.

When: Wednesday, February 15, 2012
Where: Beginning at Sicomac School (11:00AM)
356 Sicomac Avenue, Wyckoff, NJ 07481
Ending: Smith Elementary School (2:45)
101 Downey Drive, Tenafly, NJ 07670

The Max Cure Foundation, Inc. (MCF), is a 501(c)(3), public charity, dedicated to advancing cures for pediatric cancers, funding the development of less toxic treatments for children with the disease and assisting low-income families battling cancer in their children. MCF seeks to inspire children afflicted with cancer to face the disease with courage, hope and most important, bravery. MCF is inspired by one child’s brave will to fight a potentially lethal disease and survive. In May of 2007, the day before his fourth birthday, Max Plotkin, now eight years old was diagnosed with an extremely rare form of B-Cell Lymphoma. The doctors were blunt, without receiving immediate treatment; Max and his family would suffer devastating consequences. Through sheer determination, the Plotkin family reprioritized their lives focusing their attention and energy on getting Max healthy again. Without delay, Max started a two-year protocol of intense chemotherapy at MSKCC. Today, Max is thankfully in remission and his recovery was only the beginning of a crusade for many others. To date, the Max Cure Foundation has raised in excess of $1.6 million through fundraising initiatives.

David Plotkin, Chairman of The Max Cure Foundation says, “It is amazing to see the children and community come together to participate in the “Dunk Your Kicks” national campaign for pediatric cancer. It is fun and truly brings about a sense of unity to all those who are involved. We are literally taking steps to find a cure while raising awareness for pediatric cancer. When the Unity Bins arrive on site, they are empty. When the kids learn about the cause, the bins fill up pretty quickly with old "kicks." We all take those old sneakers sitting in our closets for granted. When you "Dunk Your Kicks" to support children with cancer, it is amazing how quickly those old “kicks” have purpose. The students have really embraced this and I am very proud of them.”

For more information www.maxcure.org Media - MJ Pedone: mj@indrapr.com (212) 292-4555.

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