Strand of Silk Brings Contemporary Indian Fashion Together at the Launch Event of Asian Lifestyle Magazine in London

London, United Kingdom, February 12, 2012 --(PR.com)-- Strand of Silk celebrates contemporary designer fashion from India with a crowd of 300 onlookers, alongside 4 other designers at the Launch of Asian Lifestyle Magazine in the UK. They bring together a fashion show tailored a western life and style. Inspired by recently released trends of spring summer 2012 which inspire the selection and story that has roots back to the exotic heritage and sights of the east.

As for the nature of the designers and artisans creating the clothes, each carry in their DNA crafts cultivated over generations to innovate and redefine Indian fashion.

“Designer collections carried at Strand of Silk are beautifully crafted with a story and a heritage, this is what we wanted to portray on the catwalk ” – Vivek Agarwal, CEO of Strand of Silk

The collection carried eight looks taking the Strand of Silk woman from day to night with a grounded glitz and glamour. Taking the enchanting nature of exotic Eastern lands, the catwalk journeys into three moods. First light: the color palette and magical transformation of dawn. Southern Sun: vividly bright rays of reds and yellows of the South Indian Sun. Midnight Fire: glittering glamorously to bring the night to an end.

About Strand of Silk
Strand of Silk is an online boutique based in London, taking international fashion a step further as we dedicate our selections to the revival of the intricate know-how and quality of traditional Indian design, crafted by some of the best fashion designers in India adorning iconic international celebrities today.

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