How "Crowdfunding" is Making a Dream Come True for One Road-Bound Photographer
Liz Caldwell has just relaunched her first Kickstarter project. Her first attempt fell short of its goal, but she is not willing to give up yet. “What A Trip... Getting Lost on America's Back Roads!” will eventually lead to an art book and travel guide, revealing to the world 10,000 miles of America’s forgotten paths and scenic back roads. This time, more experienced, she is confident of reaching her goal despite a tight timeline—just 30 days.
Riverside, CA, February 12, 2012 --(PR.com)-- Time was that an artist who wanted to build a giant sculpture, put on a play, produce a movie, or travel into space to write a book had to find investors the hard way—through personal contacts. Unless the artist was fortunate enough to know wealthy people, or could wrangle an introduction to a patron of the arts, his dream usually just stayed a dream.
Today’s Internet generation isn’t willing to watch its dreams die without a fight. With the help of Internet websites, they are finding funding for their dreams, whether they are serious or nutty. The largest such site is Kickstarter. Founded in 2008, Kickstarter utilizes the concept of "crowd-funding."
Many people believe that if a plan is good enough, people will want to be a part of it, even to the point of helping to pay for it. Unlike many programs, recipients of Kickstarter funds retain control over their projects. Those who help fund a project are backers, not investors. Many recipients offer rewards for various levels of funding, but the backers have no financial stake in the project. Think of making a pledge to PBS—you help fund something you love, you get a reward—but you don’t own the company. Kickstarter also uses an all-or-nothing approach - if a project doesn’t make 100% of their goal, no pledges are collected, and the project can’t move forward. This insures that the project will have the funds to be completed, and backer’s can receive their project related gifts.
Liz Caldwell has just relaunched her first Kickstarter project. Her first attempt fell short of its goal, but she is not willing to give up yet. This time, more experienced, she is confident of reaching her goal despite a tight timeline—just 30 days.
Liz is a professional photographer based out of Riverside, CA, whose work has built a large social media following. Her dream is to photograph the parts of the country everyone has forgotten and that will soon disappear in the name of progress. Of course, with costs rising everywhere, a journey like this is expensive, so Liz is turning to her fans for help.
“What A Trip... Getting Lost on America's Back Roads!” will eventually lead to an art book and travel guide, revealing to the world 10,000 miles of America’s forgotten paths and scenic back roads. Liz needs to raise $10,000, in just 30 days, to complete her journey. Every dollar donated will fund a mile of this epic trip. Liz is promising donors gifts based on how much they contribute, with gifts ranging from postcards to signed hardcover editions of the book, prints, and more.
Liz knows there is a lot of work involved in getting her project funded. Though the project has just launched, Liz has been posting fliers, making phone calls, and turning to the Internet for support from her fans and corporations for months. For Liz, this project combines a dream come true with a passion for preserving in photos a world we’re rapidly losing.
“I became inspired to do this project almost 2 years ago after discovering one of my favorite scenic locations had become the victim of new construction,” Liz says, “I was thankful I had been able to capture some of the location’s epic beauty before it was ripped out, but knowing that no one else would be able to enjoy the experience in person again was really heart breaking. Every day places like this are being torn out to make way for new construction. These places not only need to be documented, but the locations shared for everyone to experience in person.“
Her fans can check out samples of her extraordinary photos on her Kickstarter page. http://www.kickstarter.com/projects/lizcaldwellphoto/what-a-trip-getting-lost-on-americas-back-roads-0
or via the quick link, http://kck.st/xuFMVL
###
Today’s Internet generation isn’t willing to watch its dreams die without a fight. With the help of Internet websites, they are finding funding for their dreams, whether they are serious or nutty. The largest such site is Kickstarter. Founded in 2008, Kickstarter utilizes the concept of "crowd-funding."
Many people believe that if a plan is good enough, people will want to be a part of it, even to the point of helping to pay for it. Unlike many programs, recipients of Kickstarter funds retain control over their projects. Those who help fund a project are backers, not investors. Many recipients offer rewards for various levels of funding, but the backers have no financial stake in the project. Think of making a pledge to PBS—you help fund something you love, you get a reward—but you don’t own the company. Kickstarter also uses an all-or-nothing approach - if a project doesn’t make 100% of their goal, no pledges are collected, and the project can’t move forward. This insures that the project will have the funds to be completed, and backer’s can receive their project related gifts.
Liz Caldwell has just relaunched her first Kickstarter project. Her first attempt fell short of its goal, but she is not willing to give up yet. This time, more experienced, she is confident of reaching her goal despite a tight timeline—just 30 days.
Liz is a professional photographer based out of Riverside, CA, whose work has built a large social media following. Her dream is to photograph the parts of the country everyone has forgotten and that will soon disappear in the name of progress. Of course, with costs rising everywhere, a journey like this is expensive, so Liz is turning to her fans for help.
“What A Trip... Getting Lost on America's Back Roads!” will eventually lead to an art book and travel guide, revealing to the world 10,000 miles of America’s forgotten paths and scenic back roads. Liz needs to raise $10,000, in just 30 days, to complete her journey. Every dollar donated will fund a mile of this epic trip. Liz is promising donors gifts based on how much they contribute, with gifts ranging from postcards to signed hardcover editions of the book, prints, and more.
Liz knows there is a lot of work involved in getting her project funded. Though the project has just launched, Liz has been posting fliers, making phone calls, and turning to the Internet for support from her fans and corporations for months. For Liz, this project combines a dream come true with a passion for preserving in photos a world we’re rapidly losing.
“I became inspired to do this project almost 2 years ago after discovering one of my favorite scenic locations had become the victim of new construction,” Liz says, “I was thankful I had been able to capture some of the location’s epic beauty before it was ripped out, but knowing that no one else would be able to enjoy the experience in person again was really heart breaking. Every day places like this are being torn out to make way for new construction. These places not only need to be documented, but the locations shared for everyone to experience in person.“
Her fans can check out samples of her extraordinary photos on her Kickstarter page. http://www.kickstarter.com/projects/lizcaldwellphoto/what-a-trip-getting-lost-on-americas-back-roads-0
or via the quick link, http://kck.st/xuFMVL
###
Contact
Liz Caldwell Photo
Elizabeth Caldwell
951-732-7283
kck.st/xuFMVL
Elizabeth Caldwell
951-732-7283
kck.st/xuFMVL
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