Crashing Into Spring

New York, NY, February 18, 2012 --(PR.com)-- During this season's New York Fashion Week, Brooklyn Industries unveiled the first limited edition handbag in a series of seasonal signature handbag releases. The Spring 2012, Special Edition CRASH Bag made its debut during the brands fashion presentation, allowing customers and selected media outlets access to the handbag prior to its official in store launch on Monday.

Made in Brooklyn, NY, this hand painted custom bag was designed to directly reflect the themes present in J.G. Ballard’s 1979 novel, Crash. At its most basic level, the bag resembles the twisted metal remnants of a highway crash. The collision of humanity and technology, the effects of modernity, fused with elements of eroticism are represented by the combination of high end materials and heavy-duty industrial fabric used to create the bag. The artistic craftsmanship of the Italian leather details are layered on top of the hand painted industrial linen to create a bag rooted in a Pop concept.

Notes to editors:

- The CRASH Bag is part of Brooklyn Industries Signature collection for Spring 2012, designed and manufactured in Brooklyn, NY in a limited run.
- The CRASH Bag is available online at BrooklynIndustries.com and in Brooklyn Industries retail locations nationwide. Retail Price: $94. Available Colors: Black, Brown.

About Brooklyn Industries
Brooklyn Industries is a cutting edge design company that sells its innovative clothes exclusively through its 14 retail stores and online website. Founded by visionary artist Lexy Funk in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.

Brooklyn Industries’ CEO Lexy Funk received the Ernst & Young Entrepreneur Of The Year® 2010 Award in the retail, distribution and manufacturing category in Metro New York. In 2009, Brooklyn Industries was honored as a “Green Power Pioneer” by ConEdison Solutions and Community Energy, Inc. in recognition of its commitment to using Wind Power in its stores and office headquarters. In 2006, Brooklyn Industries was recognized as a top entrepreneur with Crain’s New York Business’ coated “Small Business Award.” The company also ranked in Inc. Magazine’s 500 list, which highlights the nation’s fastest-growing private companies.

Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots.

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