FieldReport™ Singapore Launches Web Service for Public Consumers to Report Their Complaints, Compliments and Suggestions on Local Businesses and Organisations

Singapore, Singapore, February 20, 2012 --(PR.com)-- In explaining what FieldReport™ is and is not, Sylvester Loh, founder of FieldReport.sg and Director of Ideapod Pte Ltd, which manages the consumer website, shared,

"There are at present about 150,000 businesses, service providers and non-profit organisations listed on FieldReport. Listed entities comprises local companies and small businesses, international brands and franchises with a presence in Singapore, non-profit organisations as well as Singapore based societies and associations. And yes, humble mom and pop shops are covered no less on FieldReport."

"Our goal is to empower consumers by helping them find great deserving businesses and places they will enjoy spending time and money with."

The collective wisdom of the FieldReport community - the compliments, complaints and suggestions - helps businesses improve customers' satisfaction and build positive impressions and online reputation. The web service also help businesses participate and benefit further by extending a free business account that enables active communications and customer service delivery.

As disclosed by Mr Loh, FieldReport Singapore places great importance in the strong integration with the ever-evolving social media scene such as Facebook, Twitter, LinkedIn and Google+. He explained, "We are deeply integrated into social media networks like Facebook and Twitter so everyone including our members' friends and circles see real-time reports the moment they are posted."

Dispeling misunderstandings on what FieldReport is not, Mr Loh clarified,

"We are not a consumer rights watchdog or activist group. We do not represent any business or industry associations, nor are we affiliated with any government bodies.

"We are not a mediator and we do not participate in negotiations and conflict resolution, though we provide the technology and platform for these to happen amicably and efficiently."

It is interesting to also note that FieldReport does not entertain any offer of incentives to alter or remove reports, programmatically influence or spuriously elevate / lower a business' standing in the community.

Addressing the interests of local business owners and entrepreneurs, Mr Loh said, "Technology-fueled disruptions of all kinds has came your way. Today's consumers want things faster, better and cheaper, expect a personal touch in services and will settle for nothing short of a great experience with you. Technology empowers them to get what they want - social media and digital word-of-mouth, price-comparison and brands review sites, eCommerce and group buying trends, mobile engagement platforms, precision marketing, marketplace globalisation and direct factory purchases made possible by seamless, no-cost cross-border communications - we really can't blame them for being fickle."

He further went on to extend his invitation to all business owners and organisations, "Embrace the new age with FieldReport. FieldReport is a simple way of effectively engaging your technology-driven customers, their social circles and the wider social media networks. We provide an efficient and tightly connected platform - a customer experience management center - for businesses and organisations embarking to build rewarding customer relationships that are based upon open communications, trust and a true appreciation of customers' needs and satisfaction."

In summarising how businesses can get involved and start benefiting from the platform, Mr Loh aptly puts it,

"The collective wisdom of the FieldReport community - their compliments, complaints and suggestions - represents what today's savvy consumers really want from today's businesses. We've hooked onto this ever-growing wisdom by the seamless integration of a suite of communications, marketing and service delivery tools - so businesses listen better and respond faster, acquire more new customers and retain more loyal followers."

In a nutshell, Mr Loh ended by saying, "We help businesses get obsessed with their customers today, so that they remain relevant to them tomorrow."

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