B2BCamp Launches First Participant-Led Business-to-Business Marketing Event in Atlanta

Atlanta, GA, February 20, 2012 --(PR.com)-- B2BCamp (http://www.b2bcamp.com) today announced the launch of the first participant-led Business-to-Business (B2B) Marketing event, being held in Atlanta, Georgia, on Saturday, March 10, 2012. B2BCamp is a user-organized event built exclusively for B2B marketers by B2B marketers. B2BCamp is one of many “un-conferences” gaining popularity around the world, but this event is solely focused on B2B marketing professionals. Although similar to traditional industry conferences, B2BCamp has no “attendees” because everyone participates in some manner. "The B2B sales and market industry is going through major disruption. B2BCamp is a great environment to stay ahead of competition and take advantage of all the exciting innovation our industry is experiencing," says David Cummings, CEO of Pardot, and one of the leading sponsors.

Based on the popular ProductCamp (http://www.pcampatl.com), B2BCamp looks to bring the same model to B2B marketing that ProductCamp brings to Product Management. “The world of B2B sales and marketing is changing right before our eyes, and Atlanta has become a global hub for companies introducing these changes,” says Kyle Porter, Co-lead Organizer of B2BCamp and founder of Atlanta start-up, http://www.salesloft.com, “B2BCamp exists to help connect B2B marketing community and help them arm each other with new skills and abilities.Implementing some of these fresh ideas could improve the effectiveness of their marketing activities and possibly take their careers to the next level.”

The event is free for registered participants. Atlanta-based organizations like http://www.matrixresources.com, http://socialexecutivecouncil.com/, http://www.pardot.com and http://www.silverpop.com are making it possible for this unique conference to take place at no cost. The strong B2B technology and services marketing community in Atlanta employs an estimated 1,200 people, meaning there is a real opportunity for participants to network and learn from peers in their own backyard. The event is completely organized and led by the participants, or “B2BCampers,” so everyone contributes to the success of the event, right down to creating, presenting and leading the sessions themselves.

The full-day event starts with participants voting on the sessions that they want to hear. As the votes are tallied, campers will hear from B2BCamp’s keynote speaker, Adam B. Needles, author of “Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model.” Known as a passionate B2B marketing change agent, Adam helps companies build successful, modern, buyer-centric demand generation programs that drive revenue growth. Following the keynote, 16 sessions will be offered on a variety of topics such as marketing automation, sales intelligence, social media marketing, marketing and sales operations and revenue analytics. “One of the coolest things about this event is that sessions are crowd sourced by the participants, guaranteeing relevant topics that people actually want to hear,” says Kevin O’Malley, Co-lead Organizer of B2BCamp and Chief Product Officer of Preparis www.preparis.com.

Visit http://www.b2bcamp.com to register to attend, pitch a session, become a sponsor or volunteer to help organize.

About B2BCamp
B2BCamp is a user organized gathering focused on B2B Marketing topics. B2BCamp is one of many “unconferences” held throughout the world. Although similar to traditional industry conferences, at B2BCamp there are no “attendees” because everyone participates in some manner. Some participants will present while others will lead a roundtable discussion. B2BCamp is a self-organizing collaborative event that is rewarding, fun and a totally cool experience!

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