Harbour Group Tracking Deal Pipeline Using AIM from App-X

Broomfield, CO, February 24, 2012 --(PR.com)-- St. Louis-based Harbour Group recently enlisted the help of AIM and Application Experts (App-X) to help enhance their relationship management efforts and manage deals though their pipeline. App-X helped Harbour Group migrate historical data on thousands of contacts and companies from another CRM system into AIM. AIM produces real-time reports for Harbour Group that show them their deal pipeline segmented in many ways, including by deal type, deal team and deal stage. In addition, AIM provides visibility into the sources of their deals historically.

Harbour Group is a privately owned company based in St. Louis, Missouri. Harbour Group and its operating companies are engaged in manufacturing, distribution, and specialty services in multiple industries, including specialty LED systems, logistics services, niche industrial distribution, automotive-enthusiast products, decorative kitchen and bath hardware, abrasives, diamond cutting products and related tools, entertainment and music products, and auxiliary plastic processing equipment. Since its founding in 1976, Harbour Group has acquired 168 companies in 34 different industries.

Application Experts is the leading provider of flexible web-based software solutions for Alternative Asset Fund Managers and Institutional Investors. Since its founding in 2006, App-X has worked with a wide variety of organizations across different subsectors of the Alternative Asset Management space including institutional investors like educational endowments and family offices, funds of funds, and fund managers in the buyout space, in the real estate space, and in the VC space. App-X clients are leaders in the Alternative Asset Community with over $65 billion in assets under management. Subsequently, App-X has developed a unique perspective on the Private Equity world from the viewpoint of both an LP and a GP. The result is a continually-evolving and feature-rich set of products that are flexible enough to handle several different investing scenarios.

App-X is headquartered outside of Denver with offices in Boston and Chicago.

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