SMITH Advertising Partners with Carolina Mortgage Company and Atlantic First Mortgage for Third Year

Fayetteville, NC, February 26, 2012 --(PR.com)-- Carolina Mortgage Company will continue their marketing partnership with SMITH Advertising, a fully integrated marketing and advertising agency, for a third year.

SMITH’s relationship with the Carolina Mortgage Company began in 2009 with a traditional print-media strategy. During the last year SMITH updated the company’s website, www.carolina-mortgage.com, giving it a fresh look and better online exposure. In addition to the website, SMITH created and maintains the company’s Facebook page and Facebook advertising. For 2012, SMITH’s strategy is to continue to evolve Carolina Mortgage Company’s print and online marketing efforts into a consistent brand image, and will incorporate additional digital and social media promotions.

“We’ve enjoyed working together with Carolina Mortgage Company to bring their website the look and exposure it demanded,” said Todd Smith, Vice President and COO of SMITH Advertising, “and we look forward to building on that success with a fully integrated marketing strategy for 2012.”

Established in 1986 and one of North Carolina’s largest VA lenders, Carolina Mortgage Company offers a full range of conventional and government loan programs. The company is owned and operated locally in North Carolina with three convenient offices in the Fayetteville area. Atlantic First Mortgage in Jacksonville, North Carolina, Carolina Mortgage Company’s sister company, has also chosen to continue their advertising partnership with SMITH for another year.

SMITH Advertising, with offices in Raleigh and Fayetteville, N.C.; Sarasota, Fla., and Hilton Head, S.C., is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, creative, media planning/buying, public relations and digital services, incorporating social media marketing, web development, e-promotions/email content management, search marketing, display advertising, mobile advertising, reputation management and video production.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, Southeast Tourism Society, Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Fla., and Blowing Rock, N.C.

For more information on SMITH Advertising, call (910) 222-5090 or visit www.smithadv.com.

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