"No-Line Commerce": FirstSpirit CMS Combines Online and Offline Channels for an Unlimited Shopping Experience

Dortmund, Germany, February 29, 2012 --(PR.com)-- "No-line commerce" is the concept of the future for modern business. Why? Nowadays consumers no longer perceive the difference between online and offline services and they increasingly think of their information and shopping resources as part of an undifferentiated whole: information searches and purchase transactions via PC or smartphone, on the desktop, or on the road, delivery by mail or pickup in person at the store. The shopping experience turns into something unlimited – to no-line commerce, to be exact. It seeks out information and purchasing processes without media barriers and presents providers with new challenges with regard to their IT infrastructure. A professional content management system (CMS) supports companies in mapping evolving customer requirements in their sales and marketing processes and delivering current and high-value content across channels.

All important data and processes in one central interface

A content management system like the FirstSpirit CMS from e-Spirit e.g. simply and efficiently bundles all product information, business processes, and sales channels that are important for a successful business from the existing IT infrastructure centrally in a user-friendly interface –including data and applications from shop solutions, and PIM-, MAM-, and CRM systems. The seamless linking of data and processes also enables smooth decision-making and purchasing processes for the end user. Workers in the editing, PR, marketing, and specialized departments benefit from integrated and efficient work processes for editing and delivering high-value content. Through efficient localization workflows in the CMS, marketing and sales professionals at on-site locations can manage their regional shop websites and offers and can customize them to local requirements.

An optimal user experience for significant sales increases

No-line commerce is the next logical step in the development of a successful multichannel strategy. Indeed the ultimate goal goes beyond just improving usability and conversion rates on individual online and offline channels. "Only a seamless interlocking of all channels to form an attractive, unified company site offers customers an all-round positive sales experience," says Oliver Jäger, Vice President Global Marketing & Communications at e-Spirit. "And reliable increases in sales numbers – both online and offline – are only possible with satisfied and regularly returning customers." According to a recent study by Forrester Research, by 2016 mobile commerce alone will account for $31 billion in sales volume worldwide with a yearly growth rate of 39 percent. But an increase in sales over mobile device does not have to mean the cannibalization of the stationary market – what is most in demand are personalized cross-channel campaigns which can be used to effectively direct consumers to specific branch stores or to online shop offerings.

Managing successful campaigns directly from inside the CMS

To successfully implement cross-channel campaigns and optimally position online shops, it is necessary to have the support of professional marketing instruments. With FirstSpirit applications for e-mail marketing, web analysis, SEO and recommendation engines seamlessly integrate with the CMS and can link to data from a CRM system. This way marketing and sales professionals can easily develop personalized cross-channel campaigns for a no-line commerce experience. The result is a tailored customer appeal on all channels that accurately addresses customer interests and requirements – in the online shop via PC and smartphone, on social network platforms, in the retail store and print catalog, or via e-mail marketing.

More attractive content with less work

With FirstSpirit companies are able to provide their workers with a content hub that is easy to use, which enables them to simply and efficiently manage the growing wealth of product information and content. Editors can always access and edit the data or applications they need using a central user interface, and publish it to any of a full range of different formats and channels. This includes HTML, XML, PDF, and optimized publishing for mobile devices, as well as newsletters, brochures, mailings, and rich-media elements such as video streaming and image galleries. Social media content such as recommendations, ratings and discussion forums can be linked to the online shop website just as quickly and easily. With the FirstSpirit AppCenter a full range of web applications can be seamlessly integrated. The extraordinary integration capability of FirstSpirit and the intuitive and user-friendly interface ensure that all content and applications can be edited directly in the CMS with much greater convenience and in fewer steps.

e-Spirit at CeBIT
Meet the CMS expert at the CeBIT trade show, March 6-10 in Hannover, Germany and learn how to provide customers and prospects with an excellent shopping experience through efficient content management.

Schedule a personal meeting and a live demo at CeBIT: http://cebit.e-Spirit.com

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