Insightful Selling: Learn The Sales FormulaTM to Differentiate Yourself and Create Customer Value

Sales professionals who wish to survive the challenges of the 21st century market place must change or they will become irrelevant and obsolete. In his new book, Insightful Selling, Adon Rigg shares his proven system to create opportunities and value for busy and sophisticated buyers.

Vancouver, Canada, February 29, 2012 --(PR.com)-- “Adon understands that change is not an option and that one must adapt or die. Insightful Selling does the deep dive into learning how to differentiate yourself...All sales professionals need to learn to establish their unique value proposition so reading this book is a must!” - Jeffrey Hayzlett, Bestselling Author, The Mirror Test and Running the Gauntlet

The Internet, commoditization, rising inflation, changing demographics and more are transforming how the world does business. As a result, of the 18 million salespeople in the USA in 2011, less than 3 million will be needed for these jobs in 2020, according to Gerhard Gschwandtner, CEO, Selling Power magazine and host of the Sales 2.0 conference.

Adon Rigg believes that sales professionals who wish to survive must change or they will become irrelevant and obsolete. In his new book, Insightful Selling: Learn The Sales Formula To Differentiate Yourself And Create Customer Value (ISBN: 978-1466428607; Paperback, February 2012), Adon Rigg shares his proven system to create opportunities and value for busy and sophisticated buyers.

Rigg wrote Insightful Selling for business owners, entrepreneurs, sales representatives and sales manager responsible for driving revenue growth. In it, he shares:

* A step-by-step formula for creating customer value
* The secret language of business
* How salespeople can position themselves for sales success
* How to impact the customer’s income statement
* Proven ways to present solutions and gain customer buy-in

Bestselling author Brett Clay says, “Rigg has condensed his years of experience and encyclopedic knowledge of sales into a mini-encyclopedia that covers the key skills a salesperson needs today--everything from how to use Twitter, to how to create a value proposition, to how to decipher a customer's personality, to how to draft a winning proposal.”

Insightful Selling instructs salespeople to look at selling from a business perspective and make a positive impact on their customer’s income statement.

About the Author:
Adon Rigg, CME, CSE is CEO of Insightful Selling Solutions. He helps sales professionals and business owners create value for their customers by impacting their bottom-line results. Adon is a graduate of the University of British Columbia Sales and Marketing program, and has received the CME and CSE designations for distinction in Sales and Marketing management. He has represented the province of British Columbia at the Canadian Association of Public Speakers Rising Stars Contest, and his S.A.L.E.S. Formula™ Program has been incorporated into the Business Certification Program at the University of the Fraser Valley in British Columbia, Canada.

For more information, please visit http://insightfulselling.com/book2.html

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