Perspective Magazine to Launch New Online Marketing Division for the Timeshare and Fractional Industry

Orlando, FL, February 29, 2012 --(PR.com)-- The ever growing Perspective group of companies which publishes Perspective Magazine, the global leader in providing independent information to the timeshare and fractional industry, announces an exclusive long term marketing agreement with online marketing service provider Xeputu. The agreement has led to the creation of Perspective Interactive – powered by Xeputu, a division that sits under the Perspective Magazine brand as the only global, third-party provider of Xeputu’s extensive program of online marketing, analytics tracking and web design services to the vacation ownership industry.

“Xeputu's expertise adds another layer of products and services to those we already provide clients, and in many cases can also be combined with our existing offerings – expanding upon our multi-media strengths, we are delighted to now be able to assist shared ownership companies worldwide with every aspect of their online marketing efforts,” said Paul Mattimoe, President & CEO, Perspective International.

“Xeputu is thrilled to enter into this partnership with Perspective International. We look forward to offering our services in tandem with theirs to provide the most comprehensive marketing platform in the shared ownership industry,” said Steve Tassler, Principal, Xeputu.

Perspective Interactive – powered by Xeputu brings together creativity and technology that now allows for more comprehensive ROI reporting than ever before, yet delivered in an easy to understand format, allowing businesses to grow their online strategy with confidence.

Some of the services now available include:
Marketing Audit – Analyzing, evaluating and reporting on a client’s existing online presence and strategy to identify what's working and areas that could be improved upon. This invaluable report can then be used by a client’s existing marketing department or Perspective Interactive – powered by Xeputu can be instructed to implement.

Search Engine Marketing – The development, implementation and management of a comprehensive optimization and paid search strategy to drive additional targeted traffic and prospective leads to the website.

Website Design – From simple designs for small independent resorts to world-class mixed-use developments and master-planned communities; from online stores to dynamic membership sites - whatever the requirements are, this new service will make projects really stand out.

Distribution and Revenue Management Consultation – for resorts looking to maximize online revenue through renting unused room inventory, this provides an evaluation of online rental strategies and guidance in developing a room rate and distribution plan to maximize rate, occupancy and RevPAR.

For more information about how Perspective Interactive – powered by Xeputu can help resorts and developers with their online marketing strategies, please visit http://perspectivemagazine.com/advertise.

About Xeputu
Xeputu is a full-service marketing firm that helps B2C and B2B clients achieve measurable sales results. We specialize in driving buyer behavior – integrating advanced data targeting with proven online techniques. Our Interactive team provides web design, development and programming – in addition to search, mobile and email marketing, behavioral targeting and display advertising.

About Perspective Magazine
Perspective Magazine is the leading independent, multi-media information provider for the shared ownership industry. The company publishes five regional brands covering North America, Latin America, Europe & Middle East, South Africa, and Asia Pacific which are, combined, the most read independent trade publications globally for the vacation ownership industry.

The company’s consumer magazine, Owners Perspective Magazine, is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public and is also available as a specially customized developer edition for lead generation, in-room marketing and third party sales collateral. Owners Perspective Magazine’s online version, http://ownersperspective.com, also features a new guaranteed lead generation program specifically designed for resorts and developers. The site will host the company’s latest endeavor, Vacation TV, a streaming 24/7 online video channel full of information about vacation ownership products and services.

Perspective Magazine also operates a recruitment advertising service through TimeshareStaff.com (http://timesharestaff.com), fractional property listing services, a customized in-room Resort Television product that encourages on-site spending and vacation ownership sales and now a full suite of online marketing services via Perspective Interactive – powered by Xeputu.

GNEX Conferences are the company’s annual global networking expo which gathers the top industry professionals from around the world to network, create new strategic alliances and develop joint ventures that can benefit their businesses. More information at http://perspectivemagazine.com/gnex/

Perspective Magazine also publishes online through http://perspectivemagazine.com, hosts an online community of industry professionals through Perspective Forums, engages a social media audience of over 44,000 followers through its corporate social media accounts and is a media sponsor of 30 major industry events around the world.

For more information, please visit http://perspectivemagazine.com or email Steve Luba at steveluba(at)perspectivemagazine.com. For information on advertising and editorial opportunities visit http://perspectivemagazine.com/advertise.

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