Junction Creative Solutions Shares Insights on the Future of Marketing

Atlanta, GA, March 07, 2012 --(PR.com)-- The role of chief marketing officers (CMOs) is changing almost as quickly as the advancements in technology. The CEO of Junction Creative Solutions (Junction), an Atlanta-based strategic agency, releases Marketing Futurists: Better, Faster, Constant. The perspective applies and adapts the economic principle of better, faster, cheaper to a new marketing model that has transformed the traditional role of CMOs.

“Marketing is often classified as 'nice to have,'” comments Julie Gareleck, CEO & Managing Partner, Junction. “But in this dynamically changing market place, marketing is a need. The responsibility for marketers, especially CMOs, is to not only deliver the message but also generate a return on investment. Traditional best practices for marketing have changed – the model is different.”

Gareleck offers an interesting perspective for marketing futurists. “The influence of technologies like social media and the surge in real time digital data have given many marketers headaches, but with swift adoption, the same advances provide opportunities for CMOs to change the economics of marketing in a big way,” said Gareleck.

The perspective is available at www.goo.gl/HFhSD.

To learn more about Junction, visit www.junction-creative.com.

About Junction Creative Solutions
Junction Creative Solutions (Junction) combines the intellectual capital of a consulting firm with the creative execution of an advertising agency to create effective and measurable strategies. The strategic solutions align with specific business goals and objectives, and provide consistency from strategic planning through execution. As a result, our clients are able to maximize opportunities to react, adapt, and thrive -- ultimately creating more sustainable and competitive businesses. Junction’s portfolio boasts successful strategies for SMBs and Fortune 500 companies.

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