"NFC Application Revenues to be Worth $10.6bn in 2012" Says Visiongain Report

London, United Kingdom, March 08, 2012 --(PR.com)-- Android, the leading Smartphone OS, has full NFC compatibility which Google are using to push their m-wallet service. New entrants to the market include android device makers such as Samsung, a major player in the Smartphone space. Together these factors and other developments signal that NFC adoption rates are set to soar.

Regions such as Korea and Japan have seen higher NFC adoption rates than other areas, and now exemplify an advanced prototype of NFC’s usability offering evidence of the technologies benefits as well as a rudimentary roadmap for underdeveloped nations. One major area that had, up until 2012, been vastly underdeveloped in terms of NFC was North America. However, this area will see rapid uptake of NFC services as Visa roll out contactless payments over the forecast period. Their forecasts see huge revenue potential from NFC applications and a huge array of opportunities for all ecosystem members.

One of NFC’s most powerful drivers is the technology’s adaptability; it has the potential to transform diverse industries ranging from healthcare to automotive. In this report, they detail how NFC can save on OpEx, increase user satisfaction and speed up transaction time. But who stands to benefit from the technologies success? In this report, they forecast the key regions for growth, project which applications will be most popular in 2017 and also offer a strategy for successful m-wallet and other NFC based services.

Monetising NFC: Challenges and Opportunities 2012-2017 report will be of value to current ecosystem players and new market entrants to the NFC space. Service providers, equipment manufacturers and other sectors all stand to gain crucial knowledge of the NFC market with this study.

For sample pages and further information concerning the Visiongain report Monetising NFC: Challenges and Opportunities 2012-2017 please visit http://www.visiongain.com/Report/776/Monetising-NFC-Challenges-and-Opportunities-2012-2017

For an executive summary please email:Sara Peerun on sara.peerun@visiongainglobal.com
Tel: +44 (0) 20 7336 6100

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Notes for Editors
If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44 (0) 207 336 6100

About visiongain
Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Energy, Telecoms, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.