Eyes Cream Shades Relaunches & Reinvents Popular Kids Brand

Maui, HI, March 11, 2012 --(PR.com)-- Eyes Cream Shades, a company known for providing quality sunwear for kids ages 6 months and above, has relaunched its already successful brand. Known to many celebrity moms and dads, who sport their kids in Eyes Cream Shades products, this was an organically designed step in their growth process and the evolution of the company.

The brand has been progressively capturing the "quality" kids sunglass niche for years, with great quality frames and lenses. All Eyes Cream Shades frames are durable, as well as comfortable and all lenses are polycarbonate and provide 100% UVA&UVB protection.

"Parents are certainly conscientious to apply sunscreen to protect their child's skin, and we always wondered why their precious eyes were often overlooked," says Smith, Founder of Eyes Cream Shades. " It has only been recently, that parents are finally understanding the importance of protecting their childrens' eyes from harmful UV rays," says Smith

Aside from being a leading brand within the optical arena, selling to eye care professionals nationwide, the Eyes Cream Shades brand is a favorite among the sunglass specialty, resort, as well as boutique kids' store market niches.

And with the recent relaunch of their site, they hope to make a positive impact online. For more information, visit eyescreamshades.com.

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