Forward Social Media's, SEM Service Determines B2B Social Marketing Effectiveness, Boosts ROI

Los Angeles, CA, March 13, 2012 --(PR.com)-- Forward Social Media, an online direct and digital marketing services firm, today announced the launch of an expert, streamlined assessment process to help marketers quickly gauge the effectiveness of their business-to-
business social media efforts.

Forward Social Media offers a rapid assessment of business-to-business social media effectiveness, then delivers recommendations on how to best reach target audiences.

“Studies show that over two-thirds of business-to-business companies use social networks in their marketing mix, while few calculate the ROI of their social marketing campaigns,” said Robert Leftwich, CEO of Forward Social Media, LLC. “That leaves a huge gap in understanding and correcting the profitability of businesses’ social marketing. Forward Social Media fills that gap.”

Forward Social Media will review both online and offline marketing activities as they relate to social media, showing their critical connection. The assessment will also include a thorough analysis of customers’ social media usage, including social profiles, channels and campaigns – and how those efforts stack up against competitors.

The result will be an in-depth report that supplies business with the components of social marketing success:

•Uniform content strategy aligning online and offline marketing communications.
•Social measurement strategy based on clear metrics
•Customized selection of social channels and tools best suited to each businesses’ unique needs.
•Social media strategy streamlined to integrate with current marketing efforts.

Learn more about how Forward Social Media can unlock the ROI in business-to-business social marketing, visit www.forwardsocialmedia.com.

Forward Social Media helps clients like AIG, BP Global, Yamaha Motorsports and Los Angeles School of Gymnastics engage with their customers through Analytics + Strategy + Technology. We turn data into customer intelligence and innovative marketing solutions -- online and offline -- with direct and digital solutions that focus on multichannel marketing strategies, data and technology integration, web analytics and sales enablement. Forward Social Media builds long term customer relationships and drives Marketing ROI.

Forward Social Media is an independent provider of search marketing services and online digital marketing. Headquartered in Santa Monica, CA the firm offers global enterprise solutions and agency services for Paid and Organic Search, Social Media Marketing, Affordable Search Engine Marketing, Display Advertising, Email Marketing, Merchant Services, and Document Imaging. The company’s growing customer base includes leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods.

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