Direct Marketer Valpak Announces New Promotional Partner
Valpak and Budget Blinds announce partnership; includes promotion on over 44 million envelopes and 100 million coupon mailing
Largo, FL, May 25, 2007 --(PR.com)-- Every month, the familiar blue Valpak envelope brings unique on-envelope promotions and sweepstakes to consumers that typically feature cash and prize giveaways.
During the month of May, Budget Blinds, a leader in custom window treatments, will appear on the Valpak envelope and give consumers the chance to win $100,000 in prizes. 44 million Valpak envelopes featuring Budget Blinds and Kathy Ireland Home by Alta will be mailed to households throughout the United States and Canada.
One grand prize winner will decorate their home with $25,000 in Budget Blinds products, and an additional 150 winners will receive Budget Blinds products in the form of $500 gift cards, totaling another $75,000. Entry forms can be found in specially marked Valpak envelopes and consumers can also register at Valpak.com.
Budget Blinds is including the promotion in a national commercial campaign airing during the month of May. The commercials are scheduled to appear on A&E, Discovery Home, DIY, HGTV, Oxygen, Soapnet, and TLC networks. In addition, Budget Blinds is projected to mail approximately 100 million Valpak coupons over the next year.
“We are very excited about this opportunity with Valpak to showcase the great Kathy Ireland Home by Alta products Budget Blinds offers,” said Phil Mettra, Vice President of Marketing for Home Franchise Concepts, parent company of Budget Blinds. “Our goal is to help homeowners realize their dream homes by providing easy access to amazing window coverings and home décor products through free in-home consultations.”
###
About Valpak®
Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. In 2007 the familiar blue Valpak envelope will deliver savings to over 45 million households each month throughout the United States, Canada and Puerto Rico. Annually, Valpak distributes some 20 billion offers inserted in nearly 530 million envelopes. In addition, Valpak.com®, an online site for local savings, has over 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.
About Budget Blinds, Inc.
Based in Orange, California, Budget Blinds, Inc. was founded in 1992 and currently boasts over 1,100 franchise territories serving nearly 4,000 cities throughout the United States, Canada and Iceland. As consumer demand for its quality, convenient services continues to grow, Budget Blinds is on its way to dominating the multi-billion dollar window covering market. Budget Blinds works with the leading manufacturers of window coverings and home décor products, including: Norman Shutters, Kathy Ireland Home by Alta, Lafayette, Shaw Living by Kathy Ireland Home and more. In the past four years, the company has more than doubled its size in terms of number of franchisees, franchisee sales and franchise equity, and Entrepreneur Magazine has ranked Budget Blinds first in its category every year since 1996. The company was recently named to the Inc. 500 list, a ranking of America’s fastest-growing private companies, for the third consecutive year. In 2006, the company founders created a parent company for Budget Blinds, Inc. and its sister concepts called Home Franchise Concepts. For more information on Budget Blinds please visit www.budgetblinds.com.
###
During the month of May, Budget Blinds, a leader in custom window treatments, will appear on the Valpak envelope and give consumers the chance to win $100,000 in prizes. 44 million Valpak envelopes featuring Budget Blinds and Kathy Ireland Home by Alta will be mailed to households throughout the United States and Canada.
One grand prize winner will decorate their home with $25,000 in Budget Blinds products, and an additional 150 winners will receive Budget Blinds products in the form of $500 gift cards, totaling another $75,000. Entry forms can be found in specially marked Valpak envelopes and consumers can also register at Valpak.com.
Budget Blinds is including the promotion in a national commercial campaign airing during the month of May. The commercials are scheduled to appear on A&E, Discovery Home, DIY, HGTV, Oxygen, Soapnet, and TLC networks. In addition, Budget Blinds is projected to mail approximately 100 million Valpak coupons over the next year.
“We are very excited about this opportunity with Valpak to showcase the great Kathy Ireland Home by Alta products Budget Blinds offers,” said Phil Mettra, Vice President of Marketing for Home Franchise Concepts, parent company of Budget Blinds. “Our goal is to help homeowners realize their dream homes by providing easy access to amazing window coverings and home décor products through free in-home consultations.”
###
About Valpak®
Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. In 2007 the familiar blue Valpak envelope will deliver savings to over 45 million households each month throughout the United States, Canada and Puerto Rico. Annually, Valpak distributes some 20 billion offers inserted in nearly 530 million envelopes. In addition, Valpak.com®, an online site for local savings, has over 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.
About Budget Blinds, Inc.
Based in Orange, California, Budget Blinds, Inc. was founded in 1992 and currently boasts over 1,100 franchise territories serving nearly 4,000 cities throughout the United States, Canada and Iceland. As consumer demand for its quality, convenient services continues to grow, Budget Blinds is on its way to dominating the multi-billion dollar window covering market. Budget Blinds works with the leading manufacturers of window coverings and home décor products, including: Norman Shutters, Kathy Ireland Home by Alta, Lafayette, Shaw Living by Kathy Ireland Home and more. In the past four years, the company has more than doubled its size in terms of number of franchisees, franchisee sales and franchise equity, and Entrepreneur Magazine has ranked Budget Blinds first in its category every year since 1996. The company was recently named to the Inc. 500 list, a ranking of America’s fastest-growing private companies, for the third consecutive year. In 2006, the company founders created a parent company for Budget Blinds, Inc. and its sister concepts called Home Franchise Concepts. For more information on Budget Blinds please visit www.budgetblinds.com.
###
Contact
Valpak
Courtney Thomas
312-829-4350
www.valpak.com
Courtney Thomas
312-829-4350
www.valpak.com
Contact
Categories