Reputation Changer Offers Effective Alternatives to Reputation Management Shortcuts

New York, NY, April 02, 2012 --(PR.com)-- Achieving a high ranking on an online search results page requires a great deal of strategy, foresight, and hard work. It also requires a keen understanding of how search engine algorithms work, and a willingness to adapt as the algorithms themselves adapt. Still, there are many who seek to achieve great search result rankings through shortcuts and practices that can only be called disreputable. Google is waging war on many of these ranking shortcuts, and the latest casualty in this war is the link-building network BuildMyRank.com. Google has recently eliminated this site from its own index, but for those seeking a more respectable way to achieve search engine rankings, companies like Reputation Changer have much to offer.

Reputation Changer is a leader in the online reputation management industry; in fact, industry website TopSEOs recently heralded Reputation Changer as the number one reputation management agency in the world. A big part of reputation management involves achieving high rankings on Google and other leading search engines. But where sites like BuildMyRank.com have long sought rankings through cheap tactics and shortcuts, Reputation Changer regards search engines as allies rather than foes—and consequently, offers results that are not only more reputable, but also more effective.

According to Reputation Changer’s Chief Executive Officer, Justin Singletary, the case of BuildMyRank.com is indicative of what’s wrong with many companies in the SEO and reputation management fields. “Essentially, sites like this seek to deceive the search engines,” Singletary notes. “They resort to cheap and easy tactics to strengthen their own backlinks and lend a false sense of search engine credibility. However, they don’t offer any real benefits to online search engine users.”

Singletary is quick to note that, while Reputation Changer does employ strategic backlinking and SEO techniques, it is never at the expense of the content produced. “While some companies seek to appeal only to the search engines, we ensure that our content actually appeals to human readers,” Singletary enthuses. “It’s not just about building links, but also creating compelling, informative, and dynamic content.”

Singletary says that the Reputation Changer method is ultimately a more respectable way to generate rankings in search engines like Google, Bing, and Yahoo, but it is also more effective. A big part of this is because Reputation Changer produces content that conforms to the search engines’ own ever-changing algorithms, even as a site like BuildMyRank.com is directly targeted by Google for its lack of compliance with search engine standards. The vast majority of BuildMyRank’s network has been removed from Google altogether, but this is only the latest example in Google’s ongoing battle against these shortcut sites.

“There is no shortcut to ranking well on Google, Yahoo, or Bing,” notes Singletary. In fact, his own company takes a painstaking approach to ensuring that their online assets conform to Google’s standards. Ultimately, this means they appeal more to search engine users, as well. “We make sure that it’s not just about links and keywords, but about creating content that is newsworthy and interesting to read,” summarizes Singletary.

And this is ultimately to the benefit of Reputation Changer’s clients. “Clients come to us because there are negative reviews or unwanted publicity showing up on the first page of a search engine - basically, content that clients would rather people not see,” he explains. “This content cannot be removed, but it can be suppressed, effectively replaced with new content that makes our clients shine.”

Reputation management services that take shortcuts are not always effective in doing this, however. “By producing genuinely good online content that fully complies with search engine conventions, we can ensure that the assets we generate for our clients rank well, period,” says Singletary. “If a client hires a company that’s basically at war with the search engines, though, then it’s only a matter of time before the content produced is removed from Google, and the client is back to square one. Enlisting a professional agency, like the number one-ranked Reputation Changer, is the best way to avoid this fate.”

About:

Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and more.