Sony Entertainment Television’s Andaaz TV Launches Its First Ever YouTube Superstar Contest

San Francisco, CA, March 31, 2012 --(PR.com)-- Sony Entertainment Television’s Andaaz TV and Lawson Travel has announced the launch of their first ever YouTube Superstar Contest. This contest will be a platform for people to showcase their hidden talents and have a chance to win a Caribbean vacation getaway sponsored by Lawson Travel. The mission of this contest is to offer communities abroad to showcase individual talents on international television.

This contest will be the first of its kind on Andaaz TV and is a huge opportunity giving someone the chance of a lifetime to become a superstar on an international level. The steps are easy - people will submit their video via YouTube on any topic / subject they feel is entertaining. The winner will be selected by the Andaaz TV selection committee and will have their video showcase on Sony Entertainment Television Asia on Andaaz TV; a lifestyle show featuring topics ranging from fashion, travel, food, weddings etc. 1st Place prize will include a getaway package to the Caribbean Islands (includes airfare and hotel stay). 2nd Place wins an Apple™ iPad and 3rd Place wins an Apple™ iPhone.

“This contest will allow for individuals to showcase their talent and this can be an amazing opportunity for someone to really have their chance at becoming a star,” says Sarika Batra, Founder and CEO of Andaaz TV. “At Andaaz TV we always strive to inspire and showcase people who are doing extraordinary things and this is an extension of just that. I really wanted to do this contest because people living abroad may not have an opportunity to showcase their talents and this is a great way to encourage people to bring out their dreams and show the world what they have to offer.”

Biju Thomas, Founder of Lawson Travel says, “We really believe Andaaz TV’s mission for this contest and support this cause. I feel like what Andaaz TV is doing is really encouraging young talent which we fully support. We are thrilled to be helping Andaaz TV find the next YouTube Superstar. The Caribbean vacation getaway will be a treat for the winner and we are excited to be able to host young talent who are on their way to becoming international superstars.”

Deadline to enter the contest is April 21, 2012 and the final winning video will air on Andaaz TV which can be seen Saturdays at 4:30PM PST on Sony Entertainment Television. Please visit Andaaz TV's website to learn more about the contest.

About Andaaz TV
Andaaz TV is a fast-growing, privately-held media company headquartered in San Francisco, CA with satellite studio locations throughout the United States. Andaaz TV is broadcast on Sony Entertainment Television internationally and can be watched on Saturdays at 4:30pm (PST). Andaaz TV features topics such as health, fashion, spirituality, travel, food and more. Through a groundbreaking weekly lifestyle television show on Sony Entertainment Asia (SET) and Andaaztv.com, Andaaz TV is striving to create one of largest South Asian communities (outside of the sub-continent) in the world.