Exceptional New Kids Game Wins National Recognition

Beverly, MA, May 27, 2007 --(PR.com)-- Poppo Brands, the newly formed company that creates educational entertainment for children and their families, announced that the company has won multiple awards for best children’s game. The company’s new game, Poppo!, launched just three months ago, is a winner of The National Parenting Center’s 2007 Seal of Approval. In addition to winning the TNPC Seal of Approval, Poppo! has recently been honored by many organizations, including an iParenting Media Award for Excellent Products of 2007, Dr. Toy’s 2007 Best Products award and is also the recipient of the 2007 MajorFUN Award from game and toy expert Bernie (Major Fun) DeKoven.

Launched this past February at the 2007 American International Toy Fair® in New York City, Poppo! is a first of its kind word game that was specially designed to energize kids ages 4-9 with laugh-out-loud, high fives, and poppin’ good fun for the whole family. “We're absolutely thrilled about receiving these prestigious awards. These honors reflect the tremendous recognition from both the industry and from Poppo People everywhere who love playing our games.” says Mike Vien, creator and Chief Executive Optimist of Poppo Brands LLC.

“Kids have so much talent, intelligence and enthusiasm, what we call Poptitudetm,” says Vien. “We wanted to make a game that would tap into that energy in an instructional and fun-filled way and still be entertaining for kids and adults alike. There’s a special moment, an extraordinary sense of triumph through laughter and learning that energizes and inspires self-confidence when a child plays Poppo!. All the while, kids are popping and laughing like crazy. It’s exhilarating to watch kids play Poppo! in action, especially when played together in teams!”

It takes seconds to learn and minutes to play, and is superb fun for one or more players. Parents want to join the fun too, not just for the entertainment value that the game offers, but also for the underlying educational benefits that are part of the fun. Each player uses a set of four candy colored poppers, each containing a different combination of lettered dice. Players pop the dice inside their poppers to match the letters on one of the 100 illustrated flash cards. Players have a ball using the poppers as they race to uncover letters to spell words before their opponents and before the 60 second timer runs out. By being the first player to successfully spell the word they cheer “Poppo!” and win the card and the round. The player with the most cards at the end of play wins the game.

The game has been well received by school administrators and teachers as a way of inspiring young minds and encouraging emerging readers to develop their skills in the classrooms. “Aside from the multitude of instructional benefits that so clearly qualify this game for parental purchase, the important thing is that it's something kids will want to play again and again.” says DeKoven. “There may be faster ways to teach reading or spelling or word recognition, but I don't think there's a way that is more fun than playing Poppo.”

Poppo! retails for a suggested price of $24.95 and is available nationwide at specialty game and toy shops, book stores and educational catalogs. It can also be purchased by ordering online at www.poppo.com.

Poppo Brands LLC was created to enrich lives and bring a passion for play to the masses. Poppo spreads smiles by giving back to the community as the company does well. The company makes contributions through the Poppo Fund and their Play For Lifetm program, which seeks to support organizations that are dedicated to improve the health, education and entertainment of children in challenging circumstances.

To learn more about the Poppo! game and other new games developed by Poppo Brands, visit www.poppo.com.

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