Boston Cedar Appoints a Director of New Business Development

Mansfield, MA, April 02, 2012 --(PR.com)-- Boston Cedar is pleased to announce that the newly created position of Director of New Business Development has been filled by industry professional, Bethany Sawyer. In this key position, Bethany will act as a team contributor in a senior sales role and will be directly accountable for developing new business opportunities within existing as well as prospective channels. Bethany will play an integral part of the entire sale process; from prospecting to closing the deal along side the individual territory manager.

Prior to joining Boston Cedar, Sawyer most recently served as the Director of New Membership for Rensselaer, NY based Northeastern Retail Lumber Association. Today, the NRLA is the largest building material trade association in the United States with an 1,150 member association representing independent lumber and building material suppliers and associated businesses in New York and the six New England states. Before being appointed the NRLA Director of New Membership, Bethany served as regional director from 2003-09 and became a critical part of the state and local associations that she tirelessly served.

Bethany’s professional sales career began with Roto Frank of America of Chester, CT., a German manufacturer of high quality window hardware and skylights. Bethany quickly rose to the position of National Sales Manager and in that capacity; she oversaw all new product introductions, worked in concert with manufacturing, operations, and finance in bringing new products and programs to the US market.