AzCa Embroidery Continues April Fools Day Tradition with Annual Video Marketing Campaign

Tempe, AZ, April 04, 2012 --(PR.com)-- AzCa Embroidery & Screen Printing, a contract apparel decoration small business, continues its April Fools Day marketing campaign this year with a new video that introduces X-ray screen printing ink.

When Russ Kazmierczak, Jr. became the Marketing Coordinator for AzCa in January 2010, creating a presence on YouTube was among his top priorities.

"YouTube plays many roles, from entertainment to education," Kazmierczak explains. "Our first few videos were educational, documenting our methods as a contract embroidery shop. For April Fools Day, we wanted to do something more light-hearted, so we kept the same informative tone but changed the topic to something ridiculous."

In 2010, AzCa posted a video simulating car embroidery, and in 2011, tattoo embroidery, but this year, with the inclusion of contract screen printing in their business model, the topic was X-ray ink.

"[This video] shows we've expanded our business to include screen printing, and it also shows off the funny sides of our personality we can't really show off every day in the shop."

AzCa's video can be seen at their YouTube channel, http://www.youtube.com/user/AzCaEmb, and for information on their business, http://azcaembroidery.com.