After 3 Years of Collaboration on PEI, Island Abbey Foods Ltd. Will Now Showcase Their 100% Pure Honey Drops and Honey Lozenges in Co-Op Atlantic and Valufoods Stores

Charlottetown, Canada, April 04, 2012 --(PR.com)-- Island Abbey Foods Ltd., a PEI based natural health product and specialty food producer, has announced a collaboration deal with Co-Op Atlantic and Valufoods. This deal will showcase the Honibe® HoneyDrop® and the Honibe® HoneyLozenges™ produced by Island Abbey Foods Ltd., in Co-Op Atlantic and Valufoods stores in Prince Edward Island, New Brunswick, Nova Scotia and in Newfoundland, starting in April 2012.

The Honibe® HoneyDrop™ is an individual serving (one teaspoon/5g) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee and is noted as a better tasting sugar cube. The Honibe® HoneyDrop™ is available in 12 count packages and in both honey and honey with lemon varieties.

Honibe® HoneyLozenges™ contain 99.99% pure honey, with a small amount of naturally derived menthol and eucalyptus and no artificial ingredients. Honibe® HoneyLozenges™ are for the temporary relief of sore throat and nasal congestion. Honibe® HoneyLozenges ™ are only 10 calories per piece (2.5 g) and have no sugar added. They are conveniently sized for easy transport in pockets, cars, briefcases or purses. Honibe® HoneyLozenges™ are available in blister packages of 10 lozenges.

Co-Op and Island Abbey Foods have been working together for many years. Co-Op was one of the first group of stores to carry the Honibe® product line locally on Prince Edward Island. Their company is very committed to local initiatives and supporting Island products and companies. Co-Op has been very supportive of Island Abbey Foods and the continuously evolving Honibe® product line.

“As an Atlantic Canadian company, our new collaboration with both Co-Op Atlantic and Valufoods to carry our Honibe® HoneyDrop® and the Honibe® HoneyLozenges™ is a venture we are excited about,” stated John Rowe, President of Island Abbey Foods Ltd., “We will be launching both versions of our drops and our lozenges in these stores: Our 100% pure honey HoneyDrop®, our 100% pure honey HoneyDrop® with lemon as well as our HoneyLozenges™ with menthol and eucalyptus and HoneyLozenges™ with lemon, menthol and eucalyptus.” “We are very happy to expand our product line in these stores from Prince Edward Island to the other Atlantic Canadian provinces.”

The Honibe® brand has received major national and international recognition since our launch with the HoneyDrop™, named as the Global SIAL (Paris) d’Or Winner 2010 for “The Best New Food Product in the World” and SIAL (Toronto) “Canada Brand Business Award Winner 2011.” Honibe® also was recently featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors.

For more information please visit them on the web at, www.Honibe.com.

For more information on Co-Op Atlantic please visit them at www.coopatlantic.ca and for more information on Valufoods please visit them at www.valufood.ca.

About Island Abbey Foods Ltd.
Island Abbey Foods Ltd. is a natural health product and specialty food producer based in Prince Edward Island, Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe® (honee-bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe® brand we offer innovative products like the HoneyDrop™, the world’s first 100% pure, no mess, non-sticky honey, and a better tasting sugar cube. We also have a 100% pure honey candy called HoneyDelights®, granular honey called HoneySprinkles™ and HoneyLozenges™ for sore throat and nasal congestion relief.

Co-Op Atlantic
Co-Op Atlantic is an association of persons who have voluntarily joined together to provide themselves with a business that can supply them with products and services at minimal cost. The control of the business is in the hands of its member-owners who are legally the owners. It is also an organization where democratic control is the practice; an organization controlled by people, rather than dollars; an organization where member-owners have one vote and one vote only, regardless of how much money they have accumulated in share capital. Co-ops are actively involved in a wide range of activities from securing employment to satisfying the economic and social needs of their members and the community as a whole. Today, co-operatives have diversified into almost all fields of business activities including, but not limited to: retail grocery stores, real estate and housing, transportation, industrial and commercial production, banking and credit institutions and day care... and the list is growing every day.

Valufoods
Valufoods Stores are conveniently located in the community, providing exceptional customer service and a competitive shopping basket. Valufoods focuses on serving the people in their immediate community and are recognized for supporting community causes. As an independent grocer, Valufoods’ owners live in your community and therefore are focused on supporting local community programs and businesses.

Media Inquiries:
Island Abbey Foods Ltd.
Lindsay Mulligan, Marketing Manager
Phone: 902-367-9722
Email: lmulligan@honibe.com
Contact
Island Abbey Foods Ltd
Lindsay Mulligan
902-367-9722
www.honibe.com
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