Long Term Care Insurance Industry Ad Addresses Cost Savings

Los Angeles, CA, April 04, 2012 --(PR.com)-- A new national long term care Insurance consumer awareness advertisement has been announced by the American Association for Long-Term Care Insurance (AALTCI), the national trade group. According to AALTCI executive director Jesse Slome, the full-page ad appears in the May edition of Kiplinger’s Personal Finance magazine.

The ad is part of the Association’s continuing national advertising campaign “Fresh Perspectives on Long-Term Care Planning” which focuses on providing consumers with the latest and most relevant information to help with their long-term care insurance planning. “We believe the smartest and most prudent use of limited advertising and marketing dollars is to focus specifically on those who are most likely to seek information on long-term care planning,” explains Slome. The industry-supported ad will be seen by almost one million readers of the leading national personal finance magazine.

The Association’s Fresh Perspectives campaign is designed to address the more common misperceptions about long term care insurance planning. “The May ad specifically communicates that the previously common “all or nothing” approach to LTC planning is a mistake,” Slome notes. “We clearly want people to understand that the newer policies offered by leading long-term care insurers provide planning options that can reduce the cost of this important protection.”

The May issue of Kiplinger’s is currently being delivered to households and will appear on newsstands around the middle of April. The Fresh Perspectives on Long-Term Care Planning Campaign is made possible with the support of leading insurers who also make available reprints for use by agents and brokers. Established in 1998, the American Association for Long-Term Care Insurance is the national trade organization exclusively focused on creating heightened consumer awareness and supporting insurance professionals who market long-term care solutions.