Jacksons Fencing Improve Customer Retention with Postcode Anywhere

Worcester, United Kingdom, April 05, 2012 --(PR.com)-- Leading fencing specialists Jacksons Fencing have reduced operating costs and improved customer communications by adopting address validation services from Postcode Anywhere.

Jacksons Fencing is a family-run business, operating for over 65 years. The company supplies a comprehensive range of fencing to a wide range of customers in the agricultural and the equestrian markets.

Jackson Fencing uses address validation from Postcode Anywhere to auto-fill and validate addresses in their customer database. The software allows users to input and validate UK addresses from one single postcode, ensuring data is clean and accurate at the point of entry.

Robert Parsons, IT and Web Manager at Jacksons Fencing, said: “What we needed was an address validation service that was completely fail-safe and would also make inputting customer address details faster and more efficient.

“Addressing errors can be extremely costly for us as a provider of large consignments. Whether we are delivering goods to residential properties or large industrial sites, getting the address right is critical. The logistics and labour costs involved in delivering garden fencing and associated accessories can be considerable. It’s not only our profit at stake though, but our reputation too. A failed delivery reflects badly on us and would severely damage a customer’s perception of our brand.

“Postcode validation definitely saves us money. Reducing operative keystrokes and improving the accuracy of our contact information captured saves us valuable data input time and also means that our operatives can be far more productive.

“Capturing accurate customer contact details is also essential for our ongoing marketing communications. It enables us to have an ongoing dialogue with our existing customers and is a contributing factor to our overall success.”

Guy Mucklow managing director at Postcode Anywhere said: “Businesses like Jacksons Fencing are growing increasingly aware of the power of customer retention. Retaining old customers is far easier, not to mention cheaper than acquiring new ones, but of course all of this is only possible with an accurate and up-to-date customer database.

“Address validation services from Postcode Anywhere ensure that all addresses are validated at the point of entry. By auto-completing an address from just a postcode, you can expect improved customer communication, follow-up activity, and more accurate reporting, which all ultimately lead to greater revenue.

“Address look-up is a discreet but vital function for any organisation or business, something Jacksons Fencing’s phenomenal success is testament to.”

For more information about Postcode Anywhere’s range of business efficiency software and services, please visit the website at www.postcodeanywhere.com.