NetStore.ie Local Launches a Novel Low Cost Software as a Service Model for Local Business to Help Them Market Their Products and Services Online Simply and Effectively

Dublin, Ireland, April 05, 2012 --(PR.com)-- So the question needs to be asked are local businesses taking full advantage of this? Circa 40% of Irish Business still do not possess a website, so 40% at least are not taking full advantage. (AMAS)

So what are the reasons for this and what can be done to help? The domestic market in Ireland has taken a significant pummeling since 2008; many businesses are operating day-to-day, possibly week-to-week and rarely month-to-month. It is difficult for businesses to make medium to long-term strategic business development decisions when they have no idea if they will be around in the medium to short term.

It is possible to get a website set up from a few hundred euro but that does not guarantee traffic or business. It can take several weeks to get indexed by Google and dependent on website design and the quality of content there is no guarantee that the business will make it to page 1. 8 out of 10 surfers rarely go past page 1 of a search engine. (Irish eCommerce Survey)

A lot of businesses are happy to take the directory listing route and simply have their name and phone number placed amongst others on a local directory site, golden pages online. Whilst this can be useful from a "land grab" perspective to get maximum coverage in relation to a relevant keyword it does not sell a business.

It’s necessary to understand the psychology of the customer at the time of search when they are engaged and looking for products and services. People instinctively look for information prior to purchase irrespective of how engaged or motivated to buy. Customers want to be assured that a business is capable, represents good value and has a track record of customer satisfaction. A local directory listing alone will not convey this.

NetStore.ie Local are running an initiative to help get local Irish businesses online and in front of that online audience by providing them with a platform to not only drive traffic but also give them some essential tools that can effect a purchase decision. When developing the platform NetStore.ie Local were also cognizant that businesses have no money to invest so they have decided to provide the service as a software as a service model and charge a low cost fixed fee of only €39.99 per month with no fixed term contract so there is no upfront capital investment and no one is tied into a contract.

For €39.99 NetStore.ie Local will work on getting clients that all-important page 1 listing on Google or their money back. NetStore.ie Local will help clients to write engaging sales focussed content including testimonials and special offers and they will also allow clients to sell products through their eCommerce platform.

NetStore.ie Local believe that this is a first for this country and an initiative that can help get businesses online and selling online for less than €10 per week. Even if businesses already have a website for less than €10 they can have a new sales channel.

For more information on the NetStore.ie Local initiative or to start a trial then please feel free to call Cathy on 01-8260470 or email info@netstore.ie.