RiechesBaird Named One of the Top Corporate Branding Agencies by BtoB Magazine for 11th Consecutive Year

Irvine, CA, April 06, 2012 --(PR.com)-- BtoB Magazine’s annual listing of the top agencies in the United States features a select group of leading national BtoB agencies, based on innovative online marketing campaigns, percentage of business that is BtoB, new client wins, effective use of new technologies, overall revenue growth and other criteria.

“Being recognized as one of the nation’s top corporate branding agencies by BtoB Magazine for the 11th consecutive year is a testimony to our entire RiechesBaird team’s determination and dedication to create the world’s most successful BtoB brands for our clients, year after year,” said Ryan Rieches, co-founder and CEO of RiechesBaird. “Our corporate branding methodology embraces business strategy to enhance business performance, and to have that recognized yet again by BtoB Magazine is gratifying.”

“To continually earn this position as one of the top BtoB agencies in the country demonstrates our unyielding commitment to aligning brand strategy with business strategy, so our clients can compete better and grow market share,” said Ray Baird, co-founder and president of RiechesBaird. “Our vision is to create the world’s most successful brands, and our mission is to find greatness and promote it fearlessly.”

RiechesBaird specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

In honoring RiechesBaird, BtoB Magazine noted that over the past year the firm added new clients like Huawei Technologies USA, Hitachi Consulting and ABM Industries, while continuing to work with existing key clients including American Airlines Cargo and Epicore Software. The magazine highlighted a trio of online campaigns created and implemented by RiechesBaird, including “Did You Know?” for American Airlines Cargo, “Promise of the Future” for Huawei Technologies USA, and “Accelerating Nonprofit Success” for OneOC. The magazine also recognized that RiechesBaird launched BrandingBusiness.com last year, an industry thought-leadership portal dedicated to brand strategy, brand development and brand engagement.

“'Branding Business' is not merely a tag line or ‘shorthand’ for our BtoB expertise,” added Rieches. “BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share.”

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term “Branding Business” represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for 11 consecutive years, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can be reached directly at 949-586-1200 in California and 917-661-4842 in New York.