All American Apparel Company Signs Cincinnati Public Relations Firm
All American Apparel Company Signs Cincinnati Public Relations Firm Eisen Management Group to Spearhead Efforts for Launch, Campaign of ‘American Joe’ Line
Cincinnati, OH, May 31, 2007 --(PR.com)-- Because ‘Made In America’ still means something.
American Joe, a new line of 100 percent American made, manufactured and processed clothing, is taking a familiar yet newly resonating message to the public – it’s better to buy American. To that end, the upstart Texas based apparel company has hired Cincinnati public relations firm Eisen Management Group to lead the national branding, advertising and PR campaign.
EMG president Rodger Roeser, also the host of nationally syndicated internet radio show “That Marketing Show,” says the fully integrated campaign, titled “Check The Tag,” will reach out to a full spectrum of individuals that care about the highest quality, and are proud to sport an all American look and line of clothing. The program includes upfront brand development and product launch campaign, along with supporting tactical efforts of creative advertising development, publicity, web development, celebrity endorsements, national sponsorship, and a robust social media program.
According to American Joe founders and general partners Dena Anderson and Nan Moon, EMG aligned with their organization on a personal, cultural and professional level. “We have tremendous confidence in the EMG team that constantly provides to us a level of service rarely experienced in the marketing industry. Their immediate passion for our product and the fact that they have taken such time and put forth such energy is a credit to that organization and true to our values as well.”
Roeser echoed the sentiments, indicating, “It’s not often I find a client that is more tenacious and more passionate about what they do than EMG. This is a strong organization that knew enough to turn to an expert team to bring their vision and their efforts to reality. The message is strong and for everyone seeking to make a statement that ‘American matters,’ American Joe gives an unabashedly patriotic, in your face, and stylish outlet to do so.”
Roeser points proudly to the recent ‘Ts for Troops’ program where, through generous donations of American Joe, men and women serving in the armed forces are provided the 100 percent authentic American t-shirts. The apparel company continues to seek sponsors to assist in the program and more information is available at www.eisenmanagementgroup.com/americanjoe. The official brand launch is slated for June 14 – Flag Day.
About American Joe
The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something – quality, spirit, and authentic style. The company, headquartered in Texas and founded by ‘two All American moms,” say there is an American Joe in all of us. Guts. Courage. Pride. More information can be accessed at www.americanjoe.biz.
About EMG
EMG is a privately owned Cincinnati public relations firm that specializes in developing integrated branded communications programs for small to medium sized business seeking growth, local and national awareness, and creatively strategic marketing ideas and concepts. The award winning firm was founded in 2001 and has successfully developed and implemented hundreds of public relations, advertising, branding, marketing communications and social media programs for its clientele. More information can be accessed at www.eisenmanagementgroup.com or by calling 859.586.4302. EMG – Everything is Possible.
Media Contact: Rodger Roeser, APR, Eisen Management Group
rroeser@eisenmanagementgroup.com
859.586.4302
Editor’s Note: Sample Product Available
###
American Joe, a new line of 100 percent American made, manufactured and processed clothing, is taking a familiar yet newly resonating message to the public – it’s better to buy American. To that end, the upstart Texas based apparel company has hired Cincinnati public relations firm Eisen Management Group to lead the national branding, advertising and PR campaign.
EMG president Rodger Roeser, also the host of nationally syndicated internet radio show “That Marketing Show,” says the fully integrated campaign, titled “Check The Tag,” will reach out to a full spectrum of individuals that care about the highest quality, and are proud to sport an all American look and line of clothing. The program includes upfront brand development and product launch campaign, along with supporting tactical efforts of creative advertising development, publicity, web development, celebrity endorsements, national sponsorship, and a robust social media program.
According to American Joe founders and general partners Dena Anderson and Nan Moon, EMG aligned with their organization on a personal, cultural and professional level. “We have tremendous confidence in the EMG team that constantly provides to us a level of service rarely experienced in the marketing industry. Their immediate passion for our product and the fact that they have taken such time and put forth such energy is a credit to that organization and true to our values as well.”
Roeser echoed the sentiments, indicating, “It’s not often I find a client that is more tenacious and more passionate about what they do than EMG. This is a strong organization that knew enough to turn to an expert team to bring their vision and their efforts to reality. The message is strong and for everyone seeking to make a statement that ‘American matters,’ American Joe gives an unabashedly patriotic, in your face, and stylish outlet to do so.”
Roeser points proudly to the recent ‘Ts for Troops’ program where, through generous donations of American Joe, men and women serving in the armed forces are provided the 100 percent authentic American t-shirts. The apparel company continues to seek sponsors to assist in the program and more information is available at www.eisenmanagementgroup.com/americanjoe. The official brand launch is slated for June 14 – Flag Day.
About American Joe
The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something – quality, spirit, and authentic style. The company, headquartered in Texas and founded by ‘two All American moms,” say there is an American Joe in all of us. Guts. Courage. Pride. More information can be accessed at www.americanjoe.biz.
About EMG
EMG is a privately owned Cincinnati public relations firm that specializes in developing integrated branded communications programs for small to medium sized business seeking growth, local and national awareness, and creatively strategic marketing ideas and concepts. The award winning firm was founded in 2001 and has successfully developed and implemented hundreds of public relations, advertising, branding, marketing communications and social media programs for its clientele. More information can be accessed at www.eisenmanagementgroup.com or by calling 859.586.4302. EMG – Everything is Possible.
Media Contact: Rodger Roeser, APR, Eisen Management Group
rroeser@eisenmanagementgroup.com
859.586.4302
Editor’s Note: Sample Product Available
###
Contact
Eisen Management Group
Rodger Roeser
859.586.4302
www.eisenmanagementgroup.com
Rodger Roeser
859.586.4302
www.eisenmanagementgroup.com
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