Old Fashioned Method Grows Brett Furman's Business

St. Davids, PA, April 13, 2012 --(PR.com)-- While most businesses and real estate professionals are still struggling to attract clients and grow their business, a local real estate agent has found a sure-proofed way to do exactly that, the old fashioned way via direct mail. In fact, realtor Brett Furman has been ranked No. 1 out of 2,825 real estate agents in December for the state of Pennsylvania. “Many of the clients tell me that I am the only agent that is using direct mail,” Furman said. “Twenty-six years ago when I started, I used direct mail but found that the mailboxes were being stuffed with other offers from other real estate companies.”

But now, Furman stressed, there’s less direct mail in mailboxes due to the continually rising and high cost. “I recently increased the size of my direct mail cards to a jumbo format which yielded a 46 percent increase in response rate,” said Furman. “Direct mail allows me to target better and helps me find more buyers for my listings.” Furman added that his success with direct mail campaigns has made it easier for him to promote listings. “I send out a targeted announcement for all new listings,” Furman explained. “Many of the local owners of real estate know of buyers that they want to have as neighbors and also know colleagues at work too.”

Furman, who also was recently awarded membership into the RE/MAX Platinum Club for helping 41 families invest in the American dream of home ownership in 2011, said that his direct mail efforts are being used in addition to his online marketing strategies, which include social media, and a web presence on 96 percent of all available websites and the movies he creates for every seller. “I increased my budget for direct mail by 36 percent over the past year, which has allowed me to use an old fashioned method to grow my business by leaps and bounds,” Furman said.

For more information about Brett Furman please visit: http://www.brettfurman.com or call 610.687.6060.