Capita’s 5th National Customer Insight in Public Services Conference – Thursday 31st May 2012, Central London

London, United Kingdom, April 19, 2012 --(PR.com)-- As the coalition Government places greater emphasis on the delivery of excellent public services with reduced budgets, gathering evidence to create services that are targeted, effective and efficient is more important than ever.

Capita’s 5th National Customer Insight in Public Services Conference explores the importance of understanding citizens' needs to provide excellent, value for money public services.

Attend this event to take away transferable lessons on using customer insight to deliver customer-centred local services. Hear how to utilise social media and new technology when engaging with the public, influence outcomes through behaviour change and use customer journey mapping to improve users’ interactions with your organisation.

Speakers include:

Chair: Siobhan Coughlan Programme Manager, Productivity Local Government Association

Paul Eaves Deputy Director, Head of Behavioural Evidence and Insight Her Majesty’s Revenue and Customs (HMRC)

John Barradell Chief Executive Brighton and Hove City Council

Kate Hughes Head of Communications Wolverhampton Homes

Lesley Goodburn Head of Community Relations Commissioning Support Services NHS North Staffordshire

For more information, download the brochure: http://www.capitaconferences.co.uk/pdfgen.html?filename=Customer_Insight_WOPDF_01.pdf&code=SMMK
or visit the website: http://www.capitaconferences.co.uk/public-sector-conferences/central-government/full-conference/article/customer-insight-in-public-services-1.html?code=SMMK

Contact – Catherine.Kennedy@capita.co.uk / 020 7202 0557