Paul Kaplan Group Ventures Into Retail Incubator

Palm Springs, CA, April 19, 2012 --(PR.com)-- Visitors to the Uptown Shopping District of Palm Springs area in search of a new retail shopping experience will be pleased to find just that in an innovative new retail incubator in Palm Springs. The Paul Kaplan Group, a charter member of Raymond | Lawrence, announces the grand opening of their first retail venture this Thursday evening, April 19th, from 6-9 p.m. as they launch their “store within a store” at the Raymond | Lawrence location at 830 North Palm Canyon Drive, Palm Springs, CA. Raymond | Lawrence, which bills itself as a “destination for lovers of style” and “a unique gathering of offerings, brands and choices to suit your creative lifestyle” represents a new concept in retail marketing.

Paul Kaplan, owner of The Paul Kaplan Group says the grand opening will be the premiere of The Kaplan Group’s innovative and unique real estate marketing concept that expand the access that real estate shoppers have to The Kaplan Group’s home listings. “This new 'Pop-up' store will attract our target buyers, thus increasing exposure for our seller’s listings. We will have video screens in the kiosk that showcase open house tours for clients to view.” The grand opening is also a benefit for the AIDS Assistance Program.

The founders of Raymond | Lawrence partnered with building owner Peter Mahler to enhance the concept of modernism for the 21st century lifestyle as part of the revitalization of the Uptown Design District. Charter Pop-ups in addition to The Kaplan Group include: ASI (Art - Style - Innovation), sOUP, Home, Crate, Made 2 Measure Fashion, Fit to Print, K. Berwick, Pavilion, Kateyln Grace, LASC, and a new concept by Royale Projects.

Kaplan, a realtor who specializes in Mid-century Modern homes in the Palm Springs area has deep ties to the downtown shopping district. “I’ve published the Downtown Modern shopping guide that highlights the various galleries, restaurants and shops in and around the Uptown Shopping district. We are thrilled to have this opportunity for us to actually have a retail establishment in the heart of Palm Springs.” Visitors will also find architectural books and gifts that relate to Palm Springs including issues sponsored by the Palm Springs Modern Committee and the Palm Springs Preservation Foundation. A portion of their book sales are marked to help support both non-profit causes as well as help provide valuable information on Mid-Century and Modern architecture in Palm Springs. Concluding, Kaplan added, “We are deeply committed to preserving and promoting mid-century modern architecture and have participated deeply in various mid-century events with the Palm Springs Preservation Foundation, the Mod Com Committee as well as being an annual sponsor of Modernism Week. Palm Springs has one of the largest collections of mid-century architecture in the United States and we are committed to the preservation of these important pieces of American architecture.”

Raymond | Lawrence is located at 830 North Palm Canyon Drive, Palm Springs, CA, 92262.

The Paul Kaplan Group office is located at 1701 N Palm Canyon Drive Suite 5, Palm Springs, CA, 92262 and can be reached by phone at 760-459-1396 or via email at info@paulkaplangroup.com. Their website
is located at www.PaulKaplanGroup.com.