Rochester Area Jeweler, West and Company, Introduces Ideal Star Diamonds from International Diamond Distributors

Rochester, NY, April 23, 2012 --(PR.com)-- West and Company Jewelers, a leading diamond engagement ring jeweler located in Webster, NY, today announced that they have begun providing the Ideal Star diamonds to the Rochester, NY area.

The Ideal Star diamonds from International Diamond Distributors (IDD) are a new twist on an age-old concept of providing “big look for a small price.” They are not to be confused with the industry standard “Ideal cut” diamonds – which are cut to a specific measure and specification. These diamond mountings use a smaller mid-stone diamond surrounded by single-faceted diamonds, to provide the look of one big diamond.

“The Ideal Star diamond line allows us to provide an additional price point and great value to our customers in the Rochester and Buffalo area,” says Dave Nytch, master jeweler and owner of West and Company, “We primarily custom design our jewelry, so we appreciate the design of the pieces. By using the smaller stones to give the big stone appearance, our customers can have an exquisite piece for about 1/3 the price.”

In the past it was thought that size was the most significant factor in choosing a diamond. In today’s economy, and with rising prices in gold, platinum and diamonds, many folks are looking for looking for a great value. The Ideal Star diamonds provide that.

“This concept is long overdue. Many have tried to do this with multi-faced side stones, but you could always tell that you had one stone surrounded by smaller stones. The single-faceted side stones really help to reinforce the ‘single stone’ appearance,” added Nytch. “We’re proud to offer them to our clients.”

West & Co. Diamonds and Jewelry provides the finest quality diamonds and jewelry to Rochester NY area residents. We are passionate about our diamond bridal ring expertise. Let us help you select your perfect diamond ring.

Dave Nytch
West and Company
1229 Bay Road
Webster, NY 14580
585.285.4129
http://westandcompany.com

West and Company is custom design jeweler headquartered in Webster, NY. They are announcing the arrival of the Ideal Star diamonds – big look at a little price.