POS Portal’s P2 CRM Solution Wins 2012 Technology Innovation Award

Sacramento, CA, April 24, 2012 --(PR.com)-- POS Portal, Inc. (www.P2Office.com), the industry leading provider of end-to-end customer relationship management (CRM) software for merchant acquiring, won the “Technology Innovation Award” at the Electronic Transactions Association (ETA) 2012 Annual Meeting in Las Vegas. ETA's Awards and Recognition committee in conjunction with the ETA Technology Committee selected POS Portal's P2 ISO Office CRM (P2) as the winner of this year’s coveted Technology Innovation Award.

POS Portal was named the winner on Wednesday April 18th during the association’s annual meeting in Las Vegas.

“We couldn’t be more thrilled to receive this highly coveted award. After leveraging decades of industry experience and a company culture of innovation we knew we had built something really special,” said Buzz Stryker, CEO of POS Portal. “P2 allows ISO’s big and small the ability to completely manage their entire business in one single system. It’s game changing.”

P2 makes business work. With a completely cloud-based platform it is ideal for Independent Sales Organizations (ISO’s) big and small. “You can upload your data the first day you begin with P2 and start realizing real value immediately,” says Scott Agatep, Vice President of Product and Marketing at POS Portal. “It’s not about adding another tool that helps your business run, it’s all about building a system which is at the very core of what your business does. It’s not another system, it’s the system.”

As a strategic development partner of Salesforce.com, POS Portal has been able to leverage the most robust CRM platform available. Using the force.com architecture allows P2 users access to their data anywhere, anytime and provides customization options that can be implemented quickly and without costly development resources.

Built specifically for merchant acquiring, P2 is tailor-made for the transactions industry. Application boarding, deployment integration and residual payouts are only a few of the many features that make P2 absolutely indispensable for sales organizations targeting merchants.

Since its launch in March of 2011, P2 has undergone massive adoption industry-wide, with over 1,000 users licensed today and more coming on board weekly. P2 is the most heavily used Merchant Acquiring CRM system on the market today, and for good reason explains Del Baker, ETA's Director of Membership and Marketing. "POS Portal's P2 ISO Office CRM product typifies the ETA Technology Innovation Award criteria by promoting customer usability and increasing profitability for ISOs. We congratulate POS Portal on their innovative and visionary solution."

To learn more about POS Portal and P2, go to www.P2Office.com or email josh@posportal.com

About ETA - ETA’s Technology Innovation Award recognizes an ETA member company whose use of technology in the transaction processing industry increases standardization, promotes customer usability, increases profitability, or otherwise makes significant advances for the industry. For more information, visit electran.org.

About POS Portal - Since 2000, POS Portal has been able, through hard work, determination and perseverance, to boast a lengthy track record of truly remarkable success. First, as a leading distributor of order entry and terminal modules, and over time, adding to that repertoire a role as the industry’s leading innovator in customer service and merchant acquiring CRM. POS Portal is committed to continuing with the relentless pursuit of our corporate core mission: To provide exceptional unequaled customer service and innovation to the payments industry through mutually beneficial, long-lasting relationships. For more information, visit posportal.com.