Home Staging Provides Sellers with a Major Advantage in Boston’s Real Estate Market / NECN Films Dramatic Transformation at Local Home

Needham, MA, June 01, 2007 --(PR.com)-- Mike and Lenore Mahoney will be selling their home at 72 Green St. Needham, MA. In order to ensure that their property presents better than the competitors’, they have secured the staging services of DaVinci Designer Gallery.

NECN (New England Cable News) will be filming the property’s “staging makeover” and the “before” and “after” will be featured Sunday, June 17 at 10:00 a.m. on NECN’s weekly design show, “New England Dream House.”

NECN has covered past projects undertaken by DaVinci Designer Gallery and owner, Maureen Reddy, explains today’s expected staging results versus those of two years ago. “In 2005, a stellar selling year, I could boast that 60% of my staging projects resulted in a sale at the first open house for asking price (based on 34 recommendation reports), a very impressive figure. As you might expect, those numbers do not hold true in todays economic climate, however, the return on investment per staging dollar is still quite attractive."

Realtor, Bill Skerry of Remax First Realty, Newton, MA performed comparative evaluations on properties of equal statistics and found that the properties staged by DaVinci Designer Gallery brought in between 400%-635% return on every staging dollar spent. This number is consistent with the National Association of Realtors findings that staged homes sell for an average of 6.9 to 10% over listing price.

DaVinci Designer Gallery of Winthrop, MA has experience in interior design, visual merchandising, and advertising. This varied background allows for a home staging service that is unmatched in the Boston area. The gallery marries interior design concepts with visual display formulas to offer a service in which your property is treated as a product and redesigned to appeal to a defined market.

“Staging is not simply attending a weekend seminar and pushing furniture around” says Reddy “ it’s having the experience and knowledge of the real estate market, determining the demographics, and providing sophisticated design within the confines of the property."

The Mahoney’s are thrilled with the results of the homes’ “extreme makeover.” They enjoyed the process, welcomed the NECN cameras into their home, and are anticipating a successful and timely sale.

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