New Study Identifies Leading Provider of Debit Rewards Programs
Wilmington, NC, June 03, 2007 --(PR.com)-- A new study by an independent market research firm shows that My Rewards®, an incentive marketing program implemented by Image Products, Inc., and Furnace, Giltner & Associates, leads in providing debit rewards programs to the largest number of financial institutions. The study, released by Core Impact Marketing of Austin, Texas, specifies that 43% of financial institutions with 20 to 250 branches that have a debit rewards program use the Image Products and Furnace-Giltner program.
“We have worked hard over the last 10 years to build a rewards program that is designed to be very profitable for financial institutions and attractive to their customers,” said Mike Bender, CEO of Image Products, Inc. “It is gratifying to see it take hold in the marketplace.”
“I believe the reason we own the highest share of the market is our unique approach,” said David Furnace, CEO of Furnace, Giltner & Associates. “There are six big differences between our program and others:
1. We measure and report all the revenues that come from increased debit usage.
2. We offer segmented rewards focused on customers with the most potential to increase usage.
3. We provide immediacy in delivery of all rewards and gifts.
4. We operate the program comprehensively under the control of the financial institution and its brand, including delivery of reward items.
5. We provide a simple operation independent of any core or debit processor.
6. We simplify compliance, with no points liability for the financial institution.”
“Debit rewards is just the first step,” said Mike Bender. “Our current clients are now moving to rewards for acquisition, cross sell and retention, online bill pay, merchant programs, and more.”
About Furnace, Giltner & Associates
Furnace, Giltner & Associates specializes in maximizing the value of existing account relationships for financial institutions through their High Performance Debit Card and Cross-Sell Strategies. For more information, visit www.furnacegiltner.com.
About Image Products, Inc.
Image Products has created loyalty and incentive programs for some of the largest organizations in the United Sates and shipped millions of packages worldwide. For more information, visit www.imageproducts.com.
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“We have worked hard over the last 10 years to build a rewards program that is designed to be very profitable for financial institutions and attractive to their customers,” said Mike Bender, CEO of Image Products, Inc. “It is gratifying to see it take hold in the marketplace.”
“I believe the reason we own the highest share of the market is our unique approach,” said David Furnace, CEO of Furnace, Giltner & Associates. “There are six big differences between our program and others:
1. We measure and report all the revenues that come from increased debit usage.
2. We offer segmented rewards focused on customers with the most potential to increase usage.
3. We provide immediacy in delivery of all rewards and gifts.
4. We operate the program comprehensively under the control of the financial institution and its brand, including delivery of reward items.
5. We provide a simple operation independent of any core or debit processor.
6. We simplify compliance, with no points liability for the financial institution.”
“Debit rewards is just the first step,” said Mike Bender. “Our current clients are now moving to rewards for acquisition, cross sell and retention, online bill pay, merchant programs, and more.”
About Furnace, Giltner & Associates
Furnace, Giltner & Associates specializes in maximizing the value of existing account relationships for financial institutions through their High Performance Debit Card and Cross-Sell Strategies. For more information, visit www.furnacegiltner.com.
About Image Products, Inc.
Image Products has created loyalty and incentive programs for some of the largest organizations in the United Sates and shipped millions of packages worldwide. For more information, visit www.imageproducts.com.
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Contact
Image Products, Inc.
Bob Sterner
(910) 202-2214
www.imageproducts.com
www.furnacegiltner.com
Bob Sterner
(910) 202-2214
www.imageproducts.com
www.furnacegiltner.com
Contact
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