A New Beer Product Has Arrived Just in Time for Summer - a Cooler Cooler

Toledo, OH, April 30, 2012 --(PR.com)-- When summer rolls around this year, a new cooler may be popping up all around the country. One of the newest ways to keep beer cold this summer will be in the ICE Block Cooler. This product is a Cooler cooler design that fits in a freezer or fridge and features a cool blue glow when the power is turned on. It is filled with a thermal freezing liquid that is sealed into the body of the cooler. Any common beverage can be placed into the cooler and it will lightly grip the container and keep cold in. It keeps drinks like soda and beer colder than ice right down to their freezing point of 28F. One look at this new party cooler and it becomes apparent that it is the coolest cooler around both literally and figuratively.

The ICE Block Cooler is in the process of setting up their manufacturing line and is currently taking pre orders on their website. Distribution is expected to begin around mid May and ramp up from there. People can get an early glimpse of this product during the up coming Kentucky derby pre parties or on MTV2 during the Bellator MMA fights when the ICE Block Cooler sponsored competitor, Brian "The Predator" Rogers is fighting.

Whether people check out this product in person or online they are sure to notice that it is a real eye catcher and attention grabber. Unlike traditional coolers opened beverages can easily be placed back into the ICE Block Cooler and it keeps them just as cool as when they were first opened. This is also the first cooler that people may use just as much in the home as they do outside. Whether watching the big game, playing video games, or getting ready to enjoy a good movie, the ICE Block Cooler keeps the action going by allowing people to avoid all those unnecessary trips to the fridge.

Check out this cool new product today.