Historic St. Louis Mexican Restaurant Introduces New Look, Catering Company in Time for Cinco de Mayo
Hacienda Mexican Restaurant, a fixture in the St. Louis community for more than four decades, introduces an improved visual identity and the restaurant’s first catering segment, Hacienda Catering Company, in time for Cinco de Mayo. The rebranding effort, completed by Daley Design, was a six-month long process initiated to more accurately align visual representation of the restaurant with its celebratory environment and fun-loving customers.
St. Louis, MO, May 02, 2012 --(PR.com)-- Hacienda Mexican Restaurant, a fixture in the St. Louis community for more than four decades, introduces an improved visual identity and the restaurant’s first catering segment, Hacienda Catering Company, in time for Cinco de Mayo.
The rebranding effort, completed by Daley Design, was a six-month long process initiated to more accurately align visual representation of the restaurant with its celebratory environment and fun-loving customers. The comprehensive rebranding effort resulted in a new logo for both Hacienda Mexican Restaurant and Hacienda Catering Company; unique signage for the restaurant; two new websites (www.haciendastl.com and www.haciendacateringco.com); updated menus and in-house promotions; and creative packaging for the establishment’s chips and salsa sold in area grocery stores throughout St. Louis since 2005.
“Our restaurant is unique—from its creation to our building to the fact that, after almost 50 years, we are still family owned and operated,” said John Rodriguez, Hacienda’s owner and the son of Hacienda’s founder, Norberto Rodriguez. “We needed a visual representation that encapsulated where we have been and where Hacienda is going. Part of that was accomplished through the new design and part of that was accomplished by responding to the growing needs of our customers for a full-service event planning and catering arm.”
In line with the company’s core celebratory values that include commitments to fun, friends and family, and great food and service, the rebranding effort was completed just in time for Cinco de Mayo. Hacienda hosts one of the largest Cinco de Mayo parties in the St. Louis area and, annually, attracts thousands of customers on that day. For this Saturday’s celebration, the restaurant will be opening early at 10 am, feature live music all day and night, provide a free shuttle, prize giveaways, a photo booth, and more. With the restaurant’s patio, Hacienda has one of the largest seating capacities of any Mexican restaurant in St. Louis.
Hacienda’s new visual identity and the launch of a full-service catering company are part of a multi-phased rebranding initiative, which will include remodeling of parts of the restaurant in 2013.
“It is an exciting time for Hacienda right now,” said Rodriguez. “Our customers will feel the energy this process has created as soon as they walk through our doors.”
About Hacienda Mexican Restaurant
Founded in 1968 by Norberto Rodriguez, Hacienda Mexican Restaurant offers an authentic, exciting menu; unmatched hospitality and customer service; and a unique, celebratory atmosphere. The restaurant’s historic Manchester location dates back to 1861; it was said to have been an important stop on the Underground Railroad. Family owned and operated for more than four decades, Hacienda was named “Best Mexican Restaurant” in Missouri by officialbestof.com in 2011. One of the only Mexican restaurants in Missouri to have its own local tortilla factory and the capacity to seat more than 500 patrons, Hacienda provides customers with creative cuisine and memorable experiences. Each year, the landmark establishment serves more than 200,000 new guests. For more, www.haciendastl.com.
The rebranding effort, completed by Daley Design, was a six-month long process initiated to more accurately align visual representation of the restaurant with its celebratory environment and fun-loving customers. The comprehensive rebranding effort resulted in a new logo for both Hacienda Mexican Restaurant and Hacienda Catering Company; unique signage for the restaurant; two new websites (www.haciendastl.com and www.haciendacateringco.com); updated menus and in-house promotions; and creative packaging for the establishment’s chips and salsa sold in area grocery stores throughout St. Louis since 2005.
“Our restaurant is unique—from its creation to our building to the fact that, after almost 50 years, we are still family owned and operated,” said John Rodriguez, Hacienda’s owner and the son of Hacienda’s founder, Norberto Rodriguez. “We needed a visual representation that encapsulated where we have been and where Hacienda is going. Part of that was accomplished through the new design and part of that was accomplished by responding to the growing needs of our customers for a full-service event planning and catering arm.”
In line with the company’s core celebratory values that include commitments to fun, friends and family, and great food and service, the rebranding effort was completed just in time for Cinco de Mayo. Hacienda hosts one of the largest Cinco de Mayo parties in the St. Louis area and, annually, attracts thousands of customers on that day. For this Saturday’s celebration, the restaurant will be opening early at 10 am, feature live music all day and night, provide a free shuttle, prize giveaways, a photo booth, and more. With the restaurant’s patio, Hacienda has one of the largest seating capacities of any Mexican restaurant in St. Louis.
Hacienda’s new visual identity and the launch of a full-service catering company are part of a multi-phased rebranding initiative, which will include remodeling of parts of the restaurant in 2013.
“It is an exciting time for Hacienda right now,” said Rodriguez. “Our customers will feel the energy this process has created as soon as they walk through our doors.”
About Hacienda Mexican Restaurant
Founded in 1968 by Norberto Rodriguez, Hacienda Mexican Restaurant offers an authentic, exciting menu; unmatched hospitality and customer service; and a unique, celebratory atmosphere. The restaurant’s historic Manchester location dates back to 1861; it was said to have been an important stop on the Underground Railroad. Family owned and operated for more than four decades, Hacienda was named “Best Mexican Restaurant” in Missouri by officialbestof.com in 2011. One of the only Mexican restaurants in Missouri to have its own local tortilla factory and the capacity to seat more than 500 patrons, Hacienda provides customers with creative cuisine and memorable experiences. Each year, the landmark establishment serves more than 200,000 new guests. For more, www.haciendastl.com.
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Arco & Associates
Andrea Arco
636-527-9254
www.arcoandassociates.com
Andrea Arco
636-527-9254
www.arcoandassociates.com
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